1. Rhetorical Strategies http://www. youtube. com/watch

2. In approximately 300 B.C.E. Aristotle, who was a famous Greek philosopher, wrote a book entitled, “The Art of Rhetoric.” In his book, Aristotle identified the three methods of persuasion. He called them ethos, pathos and logos. These are called rhetorical strategies and they are used by authors to attract readers.

3. Do together as a class:
Football player and tv – Ethos
Doctor – Ethos
Child – Pathos
Cheerios with “clinically proven to help reduce choleserol” - Logos

4. Rhetorical Strategy Activity: Ethos
Overview: Outliers

5. Rhetorical Strategy Activity: Pathos
Overview: Outliers

6. Rhetorical Strategy Activity: Ethos

7. Rhetorical Strategy Activity: Logos

8. Rhetorical Strategy Activity: Pathos

9. Rhetorical Strategy Activity: Ethos

10. Pathos

11. Ethos; Pathos
10 March 2009
Overview: Outliers

12. “I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.”
10 March 2009
Overview: Outliers

13. 10 March 2009
Overview: Outliers