1. LONDON
M25 12 LANES
MAP & INFO LINK
Located on the M25 within just 2 miles of Heathrow, this colossal 2 x 18m wide (90m²) site is seen by the hoards of valuable international travellers on both entrance and exit to the airport.
Named after the 12 lanes of slow moving traffic passing this site, it also delivers unrivalled dwell time reaching more than 200,000 people every day.
The spectacular M Lanes – 1 of only 2 roadside digital sites on the M25 and within close proximity to Heathrow T5
LONDON M25 12 LANES SUMMARY
IMPACTS*
5,340,572
FORMAT
Landscape Mega 96
SIZE
2 x 18 (w) x 5 (h) (90m²)
LOOP LENGTH
6 x 20 seconds
NETWORK
Dwell, Film and Heathrow
ROUTE ID /
*ROUTE: Per fortnight, 100% sov

2. LONDON M25 12 LANES FAST FACTS
AUDIENCE INSIGHTS M F Ab
Abc1
15-24
25-34
35-44
45-54
55+
57%
43%
35%
64%
11%
17%
19%
21%
32%
ACORN GROUP PROFILES
Career Climbers
Index 172 vs. UK Average
Executive Wealth
Index 156 vs. UK Average
Lavish Lifestyle
Index 334 vs. UK Average
FAST FACTS
Average speed passing the site is just 32mph.
180m2 of premium digital out of home
Within 1.2 mile proximity of Heathrow Airport
One of only two digital sites on the M25
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