1. 3rd Party Digital Distribution
the case for
3rd Party Digital Distribution
WELCOME – THANK YOU FOR BEING HERE. ACKNOWLEDGEMENT OF LAPTOP BAGS.
BRIEF INTRO – WHAT WE’RE HERE TO DISCUSS TODAY
WHO WE ARE – BRIEF PRESENTER BIOS
A BIT ABOUT INGRAM – WHO WE ARE AND WHAT WE DO…TRANSITION TO NEXT SLIDE.
Presented by:
Marcus Woodburn, VP, Digital Products
Kristi Gillis, Manager, Product & Implementation
#IngramTOC

2. print on demand services
our history
print on demand services
creation of a revolutionary ordering system
digital solutions
innovative distribution model
Talking point: From the creation of a revolutionary ordering system in the early 1970s (Ingram Book Co heritage) to the launch of a print-on-demand service in 1997 (Lightning Source), the innovative fee-based distribution solution in 200? (IPS) to a focus on digital solutions in 2006 (Digital), Ingram has always been an innovative leader in the book industry. (Cite leadership and commitment to the future of the industry.)
1970
1980
1990
2000
2010

3. helping content reach its destination…
our mission
helping content reach its destination…
…in any format

4. so publishers can get back to the basics of content creation…
Talking point: The publishing industry is reaching a critical mass for migrating from physical to digital. “As Skip said earlier in his keynote, publishers need to get back to the basics of content creation—embrace true cross-media publishing opportunities and focus on the next generation of e-books.” Ask yourselves, what do you do best?
#IngramTOC

5. the reality is…
Talking point: It’s hard to focus on innovative content when it takes all of your resources to get past the roadblocks in digital distribution. And there are many. For example, think about how many potential channels exist to market and distribute your titles. (Transition to next slide.)

6. it can be overwhelming…
Talking point: This is only a fraction of the opportunities. Discuss complexity of distribution.

7. making sense of the chaos
rights issues
jargon-riddled technology
metadata
Talking point: Publishers are left to make sense out of the chaos. But too often when you’re distracted, content opportunities are potentially passing you by.
formats
piracy

8. it’s complicated
Talking point: Fact is, it’s a dirty job. Why would you want to do it if you don’t have to? (Potential opportunity to ask audience for valuable “lesson learned.” Possibly have an attendee lined up prior to presentation willing to speak to this…OR simply share an internal story demonstrating “battle testedness”.)

9. simplify connect conquer
Talking point: By working with a third-party digital partner, publishers can simplify, connect and conquer in the digital era. You heard Skip refer to these three themes in his keynote…how can you apply them practically to digital publishing?

10. simplify
Talking point: A third-party partner can bring simplicity to the chaos that we referenced earlier.

11. single distribution point
Talking point: Single point for digital distribution. Discuss benefits of this model. Transition to next slide.

12. just because it’s virtual…
metadata organization
naming conventions
catalogs
distribution / audit trail
Talking point: Just because it’s virtual, doesn’t mean it’s easy. It’s a complex business model so let a digital distribution partner help.
standardization
…doesn’t mean it’s easy

13. connect
Talking point: Ultimately, you should be concerned with how to connect your content with your consumer.

14. digital asset management
Catalogs
POD
Galleys
Search Inside
Distribution
Marketing
Talking points: It’s an either/and world and a successful publishing strategy in the digital era offers more than just e-book delivery. When you are evaluating digital partners, consider exactly what tools they offer. For example, when you connect to a partner like Ingram, you connect to other opportunities, such as POD, Search Inside, electronic marketing materials, and audio. (Explain audio as a key differentiator.)
Audio
digital asset management

15. Talking points: The rate of adoption of technology continues to speed up, and new devices and platforms are seemingly introduced every day. Make sure your digital partner can react quickly to changes in the market.
Examples to discuss: Apple adapter and Google (may have their own device in the near future). CoreSource is proactive in helping get your content on the latest platforms. 15

16. scalability
Talking points: The more connection points you have with the consumer, the more books you sell. It’s important that your digital partner has the right channel relationships. CoreSource can send to as many or as few partners as we need, plus there are version control and audit trails.

17. Metadata & Content Repository Transformation & Distribution Engine
how it works
USER EXPERIENCE
Metadata & Content Repository
Discovery Partners
Production Files
Transformation & Distribution Engine
Ingestion Engine
EPUB
eBook Partners
Metadata Feeds
Print Partners
An optional slide which may be used to discuss process of “connection.” (Could also use alternate slide showing publisher logos inputting to CoreSource and outputting to key retail logos.)
Standard Adapter
REPORTING TOOLSET

18. conquer
Talking point: To move forward as a publisher in the digital age, you need time to focus on the core of your business—content creation. And that’s potentially the greatest benefit of a third-party digital distribution partner.

19. what to look for in a partner
experience
innovation
commitment
infrastructure
Talking point: Just because it’s virtual, doesn’t mean it’s easy. It’s a complex business model so let a digital distribution partner help.
integrity 19

20. the largest print on demand library in the world
1.6
Discuss Lightning Source innovation and penetration.
million titles & counting

21. the leading digital asset distributor in the country
500k
Discuss rapid uptick and adoption of CoreSource…where it’s headed with 2.0 release.
assets and counting

22. INGRAM invests in technology so publishers can invest in the next generation of e-books.
$$$
With CoreSource, Ingram has invested in the latest digital technologies and resources—and there’s more just around the corner—so publishers can invest in the next generation of e-books.

23. connect with INGRAM Marcus Woodburn Vice President, Digital Products
Phone
Kristi Gillis
Manager, Product & Implementation
Phone
Follow us
twitter.com/ingramcontent