1. Swiss Tourism Federation
Aline – Cindy – Claudia – Martina – Mélissa G. – Melissa N.

2. Head quarter and size
HQ: Bern
600 members
Approximately 50 employees

3. History and development
The Swiss Tourism Federation has been found in 1932 under the name “Schweizer Fremdenverkehrsverband”
Since 1991, the social reason is Swiss Tourism Federation

4. Organisation and structure

5. Director
Barbara Gisi

6. How is the organisation financed?
The Swiss Tourism Federation is financed by the members’ fees.
It also charges for its provided services (represent members interests, publications, special offers).

7. The organisation’s main tasks
Lobbying
Public relations
Improve the quality of tourism in Switzerland
Public relations: Informing public about political news that affect tourism

8. The hot topics and the challenges
Globalization
The economic evolution of main markets
Exchange rate
Politic (Shengen)
Sustainable development
Demography
Climate change
75% of incoming tourists come from EU
Re-invent summer concept ( )

9. Links and associations with other players of the Swiss tourism sector
They share the job with
Switzerland Tourism
the Swiss Society for Hotel Credit
Tourist trade associations
Tourist industry
Authorities of Federal, Cantonal and Municipal

10. References
Swiss Federation of Tourism,