1. PERSUASIVE TECHNIQUES and the Media

2. Mass Media A means for sending information to large numbers of people
Media is the plural of medium

3. Persuasive Techniques
Loaded Words & Pictures
Image
Fun
Romance
Name Calling
Plain Folks Approach
Testimonial
Bandwagon
Unsupported Generalities

4. Loaded Words and Pictures
Using words and pictures that appeal to the emotions, rather than using facts.

5. Image
Buy this product and you will be cool or look like the people in the ad.

6. Fun
Using this product makes your life more fun; buy it and enjoy life more.

7. Romance
Owning this product will make you more appealing.

8. Name Calling
The competing product is not as good as our product.

9. Plain Folks Approach
Regular people use it.

10. Testimonial
A person talks about using the product and endorses buying the product.
Sometimes done by a famous celebrity.
Phil Mickelson, Pro Golfer

11. Bandwagon
Join the group; everyone is buying it, so should you.

12. Unsupported Generalities
Making bold claims or empty promises without supporting them with fact.