1. Linking Structure & Strategy
Lauren McCann – Director of Strategic Communication & Marketing (Advancement)
Maria Kramer – Assistant Director of Membership & Marketing (Alumni Relations)

2. Division I, Southland Conference 2,000 members 476 life members
UCA
Alumni Association
Founded in 1907
11,487 students
9,857 full-time
Division I, Southland Conference
2,000 members
476 life members
60,000 living alumni
4-5 staff members

3. Division of Advancement
Advancement Services
Alumni Relations
Development
UCA Foundation, Inc.

4. Division of Advancement
Advancement Services
Alumni Relations
Development
UCA Foundation, Inc.

5. Alumni Relations & Marketing
How does alumni relations fit into the work flow?

6. Marketing Methods Combination of Digital and Print Targeted Marketings
Social Media
Print
Letters, postcards
Targeted Marketing

7. Ultimate Goal
Move constituents through the donor track

8. Questions & Contact Lauren McCann – lmccann@uca.edu
Maria Kramer –