1. Know Your Audience
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2. Audience Variables Age range Male / female ratio
Occupational and economic status
Educational background
Political orientation
Leisure activities

3. Keep the Audience’s Attention
Room acoustics
Seating
Lighting
Temperature control
Outside noise
Other possible distractions

4. Keep the Audience’s Attention
Time of day
Concurrent events/activities
Breaks for lengthy presentations

5. Approaching the Audience
What does the audience already know?
Scan publications
Contact local officers
Consult references
Talk with another presenter or an actual member

6. Common Speech Objectives
Fulfill the Audience’s Goals
Inform
Inspire
Persuade
Entertain

7. Conclusion Advance Research Knowledgeable Confident Positive energy
Speaker-friendly audience