1. USTA Doubled Engagement using Spredfast Experiences
USTA needed to find a way to capitalize on the US Open. They partnered with Spredfast to create a gallery of content that would resonate with millennials. By pairing products with engaging social content, USTA turned browsers into buyers, driving traffic from the shoppable gallery to the product page in their online merchandise store.
The Results
109%
increase in click conversions
60%
increase in page views
11%
engagement—up from 3% in 2014
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