2. PAS uses a Targeting Cookie and Profile to learn user behavior from multiple levels deep in your site PAS adds competitive advantage to our consumer Web experience platform. Our competitors dont have this capability. PAS uses that information to modify your landing page and sub-pages with PAS Web parts that you have interacted with or are interested in the most PAS doesnt require login or authentication Learning can be un-learned as requested or stopped as requested by the user

12. Application Layer Presentation Layer Data Layer FAST ESP Consumer Web Site Wiki Web Part Blog Web Part Mobile Experience Windows Mobile Gadgets Cross-Channel integration with Microsoft Tag Ads PAS XAML Web Parts Behavioral Targeting OS Profile Web Service User Profile Data Store Content Management Repository XML Metadata Universal Cookie Ad Inventory SharePoint FIS Microsoft TAG Telligent Mobile Gadgets Mobile Sites Search Mapping Social Networking Web Sites Blog Wiki SPS Content Management Podcasting XAML Web Parts XML Metadata Live APIs Live Search Virtual Earth Live Services WPFSilverlight.NET