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Persuasive & Media Literacy Unit Vocabulary. The main argument. Should be easily identifiable and clear to the reader.

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Presentation on theme: "Persuasive & Media Literacy Unit Vocabulary. The main argument. Should be easily identifiable and clear to the reader."— Presentation transcript:

1 Persuasive & Media Literacy Unit Vocabulary

2 The main argument. Should be easily identifiable and clear to the reader.

3 A clearly expressed or observable message, especially in advertising.

4 A message that is not directly expressed, but rather implied, and nonetheless understood either consciously or unconsciously (often used in advertising). Ex: A perfume ad showing attractive people.

5 A speech that explains a problem and proposes a solution. In a policy speech, look for the central argument. Look for a clear statement of the problem and evidence that supports a proposed solution. It should be supported by facts, quotes, statistics, and examples.

6 Argument By Analogy Argument By Authority Argument By Cause and Effect

7 Informal? Formal? Words and facial expressions will help to determine this. Think about your audience to decide level of formality. Examples: Informal: I love your cooking show! It would be awesome if you could send me some of your recipes! Formal: I have always enjoyed cooking. I watch your show to learn new recipes and to learn cooking techniques. I would appreciate it if you could share some of your recipes with me.

8 The preoccupation of society with buying goods.

9 Collected sources of information including newspapers, television, and the Internet.

10 Express the opinion of a writer on a particular topic. It is a leisure type of reading It is persuasive Written for a general or specific audience A writers opinion on a current issue

11 Advertising Persuasion Audience Purpose- Persuade? Inform? Entertain? Tone- Writers attitude toward their subject


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