1. Introducing

2. The widest range of veterinary-recommended species-specific foods for small pets

3. Fiber matters Vets identify fiber as most important when recommending rabbit food Selective Rabbit is the highest fiber extruded diet on the market It feeds essential & beneficial bacteria in the gut Stimulates healthy gut movement Needs to be actively chewed – helps keep teeth healthy 24% Crude Fiber

4. Great taste, zero hidden sugars Added sugars can damage teeth and cause skin problems They can lead to obesity, causing digestive, urinary & metabolic problems Watch out for hidden sugars like molasses, syrup, glucose & fruit pulp

5. Extruded and tasty, no need for added sugars Selective is unique – it is an extrusion and not a pellet Extrusions are cooked in the production process This makes Selective taste great with no need for added sugars

6. Unique life-stage products Specially formulated for Junior, Adult and Mature Rabbits

7. Fixed formula recipes Recipes do not change in response to ingredient prices We believe it is important to keep the recipe stable and avoid digestive upsets

8. The healthy choice With Omega fatty acids to regulate coat shine, thickness & color intensity Natural prebiotics to boost beneficial bacteria in the gut

9. Premium packaging Foil fresh Zip seal pack Tactile, matt finish to encourage consumer pick up Clear pack sides to display product QR codes to provide extra product information