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Copyright © Allyn and Bacon 2008

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1 Copyright © Allyn and Bacon 2008
Connecting through Verbal Communication This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Chapter 4 Copyright © Allyn and Bacon 2008

2 Copyright © Allyn and Bacon 2008
“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” --Mark Twain Copyright © Allyn and Bacon 2008

3 How Do You Define Language?
“Language is a structured system of signs, sounds, gestures, and marks that is used and understood to express ideas and feelings among people within a community, nation, geographic area, or cultural tradition.” Copyright © Allyn and Bacon 2008

4 Copyright © Allyn and Bacon 2008
Think of an occasion when you’ve miscommunicated due to a language problem. What was the specific language challenge? Copyright © Allyn and Bacon 2008

5 How Important Is Language?
Copyright © Allyn and Bacon 2008

6 How is language important?
Language is powerful Language affects thought “The most powerful stimulus for changing minds is not a chemical. It is not a baseball bat. It is a word.” George A. Miller Copyright © Allyn and Bacon 2008

7 Copyright © Allyn and Bacon 2008
Agree or Disagree? “Language is powerful, and what you say can either help you or hurt you.” Copyright © Allyn and Bacon 2008

8 Power of Appropriate Language
Muted group theory: Status and power are clearly linked. Women, ethnic minorities, out-groups have little voice. Style-switch: Move between the language of one’s coculture and language of the dominant culture to operate successfully. Copyright © Allyn and Bacon 2008

9 Copyright © Allyn and Bacon 2008
What is the relationship between language, talk, speech, and communication? -- four different but related phenomena -- Copyright © Allyn and Bacon 2008

10 What are the elements of language?
Sounds Words Grammar Meaning/Semantics Copyright © Allyn and Bacon 2008

11 Do Words Contain Meaning?
“But ‘glory’ doesn’t mean ‘a nice knock-down argument,’” Alice objected. “When I use a word,” Humpty Dumpty said “it means just what I choose it to mean--neither more nor less.” “The question is,” said Alice, “whether you can make words mean so many different things.” “The question is,” said Humpty Dumpty, “which is to be master--that’s all.” a word means just what I choose it to mean Lewis Carroll, Through the Looking Glass Allyn & Bacon Digital Media Archive, © 1999 Copyright © Allyn and Bacon 2008 Copyright © 2005 by Allyn and Bacon 10

12 Copyright © Allyn and Bacon 2008
What do we mean when we say, “meanings are not in words but in people?” Denotation is _______? Connotation is _______? Copyright © Allyn and Bacon 2008

13 How Do Words Communicate Meaning?
Both are dogs (denotation). How might connotations vary? Copyright © Allyn and Bacon 2008

14 Words Can Be Concrete or Abstract
The Ladder of Abstraction Cynthia Best Friend Friend Roommate Employee Person Concrete Abstract Human Life Copyright © Allyn and Bacon 2008

15 How Do Words Communicate Meaning?
Meaning depends on commonalties Myocardial infarction vs. heart attack? Communication apprehension vs. fear? Language can obscure meanings Regional variations? Slang or jargon? Euphemism? Doublespeak? Copyright © Allyn and Bacon 2008

16 Copyright © Allyn and Bacon 2008
Meanings change over time (dynamic). What words are “new” in our vocabulary in the last decade? For example: iPod jump drive Copyright © Allyn and Bacon 2008

17 Language, Meaning, and Humor
Church Bulletins Thursday night--Potluck supper. Prayer and medication to follow. A bean supper will be held on Tuesday evening in the church hall. Music will follow. Welfare Department Letters I am forwarding my marriage certificate and six children. I have seven but one died and was baptized on half sheet of paper. I cannot pay the full amount at the moment as my husband is in hospital. As soon as I can I will send on the remains. Copyright © Allyn and Bacon 2008

18 How is language a barrier to communication?
Bypassing Indiscrimination Polarization Copyright © Allyn and Bacon 2008

19 Meanings Can Be Misunderstood:
Bypassing What is bypassing? To avoid bypassing, use these techniques: Be person-minded, not word-minded Query and paraphrase Be approachable Be sensitive to contexts Copyright © Allyn and Bacon 2008

20 What place do stereotypes have in our communication?
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21 Language Can Shape Our Attitudes:
Indiscrimination What is indiscrimination? Indiscrimination often results in stereotyping How do you reduce indiscrimination in communication? Indexing Dating Copyright © Allyn and Bacon 2008

22 Language Can Lead to Extremes:
Polarization What is polarization? What is the pendulum effect? To avoid polarization: Reduce the use of extreme statements. Give specific information to reduce misunderstanding. Copyright © Allyn and Bacon 2008

23 Gender-Inclusive vs. Sexist
What is gender-inclusive language? What is sexist language? Avoid sexist language: Remove it from your communication. Practice and reinforce non-sexist language. Use polished rephrasing. Check root meanings of words. Check every outgoing message. Copyright © Allyn and Bacon 2008

24 Copyright © Allyn and Bacon 2008
Alternative Language Common: Suggested: Mankind People, human beings, humanity Man hours Hours, staff hours, work hours, total hours Man-made Hand made synthetic, artificial The best man The best person for the job for the job Manpower Personnel, staff, human resources, available workers Useful hyperlink: Copyright © Allyn and Bacon 2008

25 How does culture affect language use?
Sapir-Whorf hypothesis Language helps us think. Culture and language are bound together. Copyright © Allyn and Bacon 2008

26 How Can We Use Language More Effectively?
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27 How to Use Language Effectively
Use accurate language Use vivid language Use immediate language Use appropriate language Use metaphorical language Copyright © Allyn and Bacon 2008

28 Copyright © Allyn and Bacon 2008


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