1. By @Reed_Barkate, @Alex_Bryan, @Austin_Burton, & @Carson_Campbell
Burty

2. Burty

4. Agenda What is Social Media Analytics What is Sprout Social
Future Implications
Problems & Limitations
Who Uses it?
What is Sprout Social 
What is Social Media Analytics
Burty
What is Sprout Social & How does it use Analytics?
Business Uses
Problems & Limitations
Future Implications

5. Social Media Analytics
Analyzing Social Data to Make Decisions
Track Important Business Metrics
Track Brand Perception
Understand Market Direction
Hone Marketing Campaigns
Importance/Use

6. Sprout Social’s Analytics
Social Listening
Performance Reporting 
Data Mining 
Reed

7. Who Uses it? Identify Negativity Respond & Engage Customers
Identify Core Customers
Publish Targeted Content
Carson

8. What's Holding The Rest Back?
High Entry-Level Price
Develop In-House vs. Out-of-the-Box
Lack of Visual Platforms
Limited Filtering Options
Carson

9. Where is Sprout Headed? Anticipate Consumer Needs
Be wary of current vs. future platforms 
Ethical Dilemma of Using Customer Data
Anticipate Consumer Needs
Alexi

10. Alexi

11. References https://sproutsocial.com/customers
social/