1. Team Purple 2.009 Final Presentation December 12, 2005

2. Overview 1 billion subsistence farmers Inefficient irrigation
Starvation
Poverty
The IrriGator Pump
Human-powered water pump
Low cost
Ergonomic
Business model
Economically viable
Self-sustaining non-profit

3. IrriGator Demonstration
Take a better picture on Monday. This background is too busy. -MAT

4. The IrriGator Pump Capabilities Customer Gains Max pump draw
7 meters
Max pumping head
10 meters
Max flow rate
1.25 liters/second
Customer Gains
3 hour daily use, 2 acres irrigated
5x–10x increase watered land*
10m
IrriGator
-7m
*kickstart.org, ideorg.org

5. Problem Poor irrigation methods* “Simple, low cost” pump**
poverty
malnutrition
¼ acre
“Simple, low cost” pump**
World poorest
Provide food
Generate income
Current methods
Well and bucket
Hand + rope pumps
Treadle Pumps
*United Nations Water Committee
**International Water Management Institute

6. Cost vs. Area Watered Cost Acres Watered $200 Treadle Pumps $160 $120
$80
Hand Pumps
$40
Bucket .5 1
1.5 2
2.5
Acres Watered

7. Product Goal
- High flow
- Low cost, ergonomic
Pedal powered pump

8. Cost vs. Area Watered Cost Acres Watered $200 Treadle Pumps $160 $120
The IrriGator
$80
Hand Pumps
$40
Bucket .5 1
1.5 2
2.5
Acres Watered

9. Treadle Pumps 2 million used Commercially available
IDE: 300,000 in India
Money Maker: 45,000 in Kenya
Specifications:
1.5 – 2.5 acres watered

10. Treadle Pump Analysis Treadle Cost: $200 Treadle Pumps
Stair-stepper motion
Piston pumps
Limited adjustment
Difficult to transport
Treadle Cost: $200
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11. IrriGator Analysis IrriGator Cost: $125 IrriGator Pumps
Recumbent bicycle motion
Diaphragm pumps
Seat adjustment
Portable frame with wheels
IrriGator Cost: $125
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12. Portable Frame Robust, lightweight frame Simple design
5 structural members
Wheels and handles
Corrosion resistant
We really shouldn’t use this photo. Let’s take a better one on Monday!
-MAT

13. Recumbent Seat Ergonomic seat Easily adjustable for height
We really shouldn’t use this photo. Let’s take a better one on Monday!
-MAT

14. Pedals Pedal - power Direct drive Efficient Serviceable
We really shouldn’t use this photo. Let’s take a better one on Monday!
-MAT

15. Pump Unit Diaphragm Self priming Injection molded Cheap parts
We really shouldn’t use this photo. Let’s take a better one on Monday!
-MAT

16. Quick-Connect Tubing
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17. Field Serviceable Replacement Parts Diaphragm - $3 Bearings - $0.50
Valves - $5.00

18. Case: An IrriGator Customer
Average Income: $300 - $2000 per year
IrriGator Pump: $125
Pump usage
3 hours per day
8x increase in watered land
Revenue
$100-$900 extra revenue per year*
Salary 1.5x- 2.5x market wages*
Profit
Customer recoups investment 6 – 18 months
*International Water Management Institute, Kickstart Organization

19. Global Market Sales Forecast # Year Eastern India: 10,000,000*
China: 7,000,000* #
15,000
11,000
7,000
3,000
1,000 1 2 3 4 5
Year
* International Water Management Institute

20. Revenue Growth 300 000 200 000 100 000 - (100 000) Year 1 Year 2
$250,000 Loan
Manufacture Pumps
Distribution Centers
Sales of The IrriGator
- Water Partners, USAID, IMF
Manufacture in India, China
Breakeven in Year 4
- IRR: 8.3%

21. Real problem, Real solution
Customer Need
1 billion people lack of irrigation
Starvation
Poverty
IrriGator
Replaces current methods
Inexpensive
Ergonomic
Generates revenue

22. Testimonial Tinka John
A rural farmer from Uganda
Community Outreach Coordinator
“There is no running water in my village so I've come here to check on what you are doing, to see where I could get some ideas or use your machine to pump water to my village. ”
“This is easy… The cost is not bad… it's not as rigid as [the MoneyMaker prototype], you are relaxed and seated. Yours is perfect."

23. Any Questions? Acknowledgements Samir Nayfeh Doug Vincent Dave Wallace
Joe Cronin
Bob Gertsen
Steve Haberek
Bob Nuttal
Dick Fenner

24. Product ROI Low ROI: 210% High ROI: 2700% The IrriGator - $125
Income/year, $100-$900*
Discount rate – 15%
7 Year product life
User breakeven
High estimate – 1.5 years
Low estimate – 3 months
Low ROI: 210%
High ROI: 2700% $
Year
*kickstart.org, International Water Management Institute

25. Revenue Model

26. Financing
WaterPartners International loans money in countries including India.
Loans are US$25,000 - US$250,000
must be paid back in 3 years; 5% interest.

27. Product Cost Low Estimate = $40* High Estimate = $120*
*Professors Nayfeh, Wallace, Meeker, and Doug Vincent

28. Target Market Eastern India Uttar Pradesh, Bihar
10,000,000 potential customers

29. Non- Profit Structure Water Partners International [ $250 000 loan ]
Mfg & Assm Plant
China
Mfg & Assm Plant
India
Distribution Centers - China
Distribution Centers - India

30. Flow Characteristics