1. Descriptive Ad
Read Assignment

2. Two Kinds of Description
Objective
Subjective

3. Descriptive Language
NAMING Identifying things (trees, ocean, nose, mouth, hotel)
DETAILING Description (factual, sensory) Green, sparkling, 4-door
COMPARING Metaphor and simile (powerful)
Best to use all three, in ways that show your product as unique.

4. Headline: Detailing Comparing Where is naming. Consider the body copy
Headline: Detailing Comparing Where is naming? Consider the body copy. Does it uniquely describe?

5. Headline: Naming Body copy: Detailing Are the descriptions unique to India?

6. What problems do you see with this ad? How would you fix them?
Problems: Company/product/service is not identified. Description not unique.

7. View sample student ads. Begin copy platform worksheet.
Questions?
View sample student ads. Begin copy platform worksheet.