1. EZ Creators: Edward Luo, Jonathan Lin, Max Manoach
About us: We are a group focusing on making and selling robots that are affordable and can pick up your dog’s poop and dispose of it on its own.
Why should you care: If you hate picking up your dog's poop then this robot is perfect for you.
TAM: ~150 million households
SAM: ~ 60.2 million households
TM: ~12 million households
Customers spoken to: 10

2. Pet stores (e.g. PetSmart, Petco), which can help spread our product faster and farther
Getting customers’ s, talking to big pet stores
Continue to make product cheaper and better as technology improves
EZ Poop is for any dog owner that don’t want to pick up their dog’s poop and/or want to be more environmentally friendly
EZ Poop will help dog owners clean up after their dogs in an efficient, sanitary, and environmentally friendly manner
Factory
Online and TV ads, word of mouth
Building the product cheaply and quickly, but well made
Production model. Customers are willing to pay ~ $1-500

3. Customer Archetype Profiles
Age
Gender
Budget
Occupation
Description
Customer 1 17
Male
$1 - $100
Student
Has time to care for his dog, however, does not like picking up the poop
Customer 2
Female
$1-$100
Doesn't want to hire someone else to walk her dog she wants a one time payment
Customer 3 30
$100-$499
Businessman
Has no time for dog especially not picking up her poop
Customer 4 15
Hates picking up poop and also has no time for her dog
Customer 5 14
Loves his dog and has plenty of time, dislikes picking up the poop

4. What we learned
Hypothesis: Our hypothesis was that people would buy the EZ poop robot to help pick up their dogs poop if they had a strong hate for cleaning up after their dogs
Experiments: we interviewed 10 people who own dogs at a dog park and dog store. We asked them questions like- How do you feel when picking up up your dog's poop?, What would you like to change in the methods used to pick up dog poop? If we had a product that could help you pick up your dog's poop how much are you willing to pay for it?,
Results: a fifth of the interviewees said they would like to try our product