1. Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business
OrgCom Introduction
Phillip G. Clampitt, Ph.D.
Hendrickson Professor of Business
12/4/2018
OrgCom

2. 1. About the Orientation
Determining your communicative purpose involves tough choices
Assessment (research) is an integral part of effective communication
To create a communication strategy you have to understand the business. (Biz strategy drives Comm. Strategy)
Developing an effective communicative strategy is far more difficult than mastering oral, written, and visual skills.
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3. Orientation cont.
You must have a working knowledge of current business events to develop an effective strategy.
Great strategies can never overcome poor execution.
An effective “thinking routine” trumps a recipe every time.
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4. 2. My Approach to the Class
If you learn the key principles, you can develop your own value adding thinking routine.
Students learn best by: Applying concepts to real world cases
My role is to accelerate the 3 step learning process
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5. Learning Process Study Adjust Perform CI Application Feedback
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6. 3. First Steps Conduct a self assessment
Strengths
Weaknesses
Resources
Create a class name placard/playing card
Name
Personality profile
Skills working on
Develop a personal instruction manual
Use the syllabus and website as guides
12/4/2018
OrgCom