1. Can we please everybody?
Stephen Roberts

2. Overview
New direction and context
Challenges
Solutions
Impact

3. Evolution Public Engagement Strategy Public Programme Strategy
Review of existing programme
Audience
Expectations
Climate

4. Target audiences
Adults (develop)
Families (deepen)
Schools

5. Challenge 1: stopping something great
Face to face engagement with scientist
Coming out of the studio

9. Challenge 2: scheduling
Audience needs
Getting the most out of your day!

10. Internal partnerships
Tours
On-gallery programmes
Dawn-o-saurus

12. 11,835 visitors over 120 days at 366 shows
90% of visitors rated their overall enjoyment of the event as good to excellent
83% of visitors learnt something new about the natural world
68% of visitors felt the experience gave them a new understanding of the museum’s scientific work

13. Solutions After Hours programme “Dawn-o-saurs” Members programme
After School Club

15. Impact of changes Audience growth Increased participation
More sustainable programme