1. Lecture Overview Background Introductory Concepts
The Key Development Processes/Stages

2. Reading Italian Design-Driven Innovation
Creates markets
 Changes the rules of competition
(source:

3. Use , Feelings & Performance Seeks product functionality
(Functional needs fulfilment)
Seeks emotional meaning (form)
Socio-cultural needs fulfilment
Semantics
(meanings)
Language of Design eg
Functional specs,
Usability specs
Technology specs
Use , Feelings
& Performance
Technology

4. Lecture & Reading impacting Assignment 2
An industry Practice Methodology
Design Driven Innovation
Theories behind Product Innovation
Assignment 2: Apply the theories and methodology in your solution design

5. Emotion driven Design The process of persuasive design in 6 steps