1. Charlie: A busy professional who spends his down time enjoying the finer things in life.
He is quickly able to understand different contexts and situations which lets him see opportunities that others don’t. This makes him valuable in his professional life and helps him prioritize and organize his personal life. He is confident in the decisions he makes and has no problems taking charge in social settings to help the greater group get things done.
Basic Demographics
30’s
$100k+ income
Lives in a city
Majority have graduate degrees (MD, JD, MBA, PhD)
Home owner
Most are single or married with no kids
Lifestyle/Activities
Drinks- fine wine, beer, & bourbon
Eats- Likes to cook, steakhouses, Mexican food
All of his items are the highest quality (razor, record player, tv, car, furniture)
Hobbies:
Travel (International)
Seasonal outdoors (kayaking, biking, skiing, sailing)
Golf
What else do you want to tell us? Fun facts; dreams/goals/hopes; important milestones, etc.
Passions: I love/I hate
Loves- when everything is in working order and in its place
-a well made item that is really good at what it’s supposed to do
-making order out of chaos
Hates –wasted time and money
-indecision
-avoidable/foreseeable mistakes and errors