1. Thai Spa Book Presentation

2. Genre A Book - on Asian health and beauty practices (a source of information) How to Guide - herbal healing techniques and recipes

3. Purpose Designed to: - educate readers about health and beauty therapies common in Thai culture - inform readers about history of Thai medicine - provide recipes for alternative herbal practices - illustrate to audience (via information design) the natural beauty behind Thai spa techniques

4. Audience Western audience interested in Eastern culture Individuals interested in alternative medicines and therapies (e.g. reflexology, aromatherapy) Those wanting to learn more about Asian health and beauty techniques and recipes Professionals in the health and wellness industry (estheticians, naturopaths, herbalists, cosmetologists, homeopaths, spa owners)

5. Space & Weight

6. The use of a grid creates symmetry 5 cm 4 cm 5 cm 4 cm 6.5 cm 3 cm Vertical Space Horizontal Space

7. Space & Weight Left aligned, small caps, sanserif Right aligned, bold, small caps, sanserif Right aligned Left aligned, complementary typeface, caps & small, paragraphs = landmark, balance and symmetry on page = easy to read = creates order, skim and scan = balance

8. Space & Weight Grid structure – symmetrical, slightly violated, horizontal stress (reflection of image), creates visual coherence Weight - light background, space creates calm and reflecting mood Justification choices – indicates order, ease in reading and balance on pages

9. Proximity & Similarity (aka Gestalt) Images enmeshed together in grid form- no divisions or separations on page. Creates togetherness. Side bar of informationProximity to photos and text- interconnected relations.

10. Proximity & Similarity (aka Gestalt) Pg 12 and 13 are related- audience notes similar features of products and makes connection. Illustration of practice.

11. Proximity and Similarity Images grouped by proximity- no divisions on page, enmeshed together (in grid format), continue on without margins Audience connects enmeshed photos (plants, rice, coconuts) and relates items to Thai health and beauty techniques Sidebars tell audience that there is related information, complementary to main content Information on side by side pages indicates relation

12. Colour Neutral and Cool Colours - green and white are dominant Mood - calm, unassuming and reflecting Green text White background and white text Brightness Green, high saturation

13. Colour Natural Colours - real photographs used, neutral range, greenery and foliage Mood - earthy feel, connection made between nature and beauty

14. Conclusion The Thai Spa Book The Thai Spa Book was designed to inform, educate and instruct individuals in regards to Thai healing practices It is aimed at a western society interested in alternative healing and beauty techniques The book uses weight, space, colour, proximity and similarity to create cohesiveness and best illustrates the how to do to readers wanting to replicate Thai health and beauty methods