1. Membership INNOVATION AND FLEXIBILITY MEMBERSHIP LEADS
PDG Bonnie Sirower (D 7490) , Assistant Rotary Coordinator
District 7470 Membership Seminar
September 28, 2017
We continue to facilitate connections between those who are new to Rotary, donors or alumni who want to join, former members who want to rejoin and current members who need to change clubs. We do this through a program we refer to as “Membership Leads”.
Rotary International launched an online leads program in 2001 to support clubs and districts in their endeavor to attract new members and keep outstanding Rotarians. The program has grown by 400% and currently forwards 10,000 prospective, referred members, relocating, and rejoining members to districts each year.

2. RI Now Makes it Easier to Attract and Engage Members
Changes in attendance requirements
Changes in qualifications – requirement of business owner no longer applies
Changes in meeting flexibility
Flexibility in using modern technology to attend meetings (e-clubs, Skype)
E-clubs and Rotaractors are now considered as members

3. Offer Flexibility in meeting frequency, format, and attendance
Rotary clubs now have the option of reducing their meeting frequency as long as they meet in some way at least twice per month.
Your club can change or cancel a meeting, if the need arises.
Count service projects or social events as meetings.
Choose whether to gather in person, meet online, alternate between online and in-person meetings, or even use both formats at the same time (for example, a member could participate in an in-person meeting online through video chat)

4. Use every single source to attract new members
Your speakers
Your Chamber of Commerce
Your Interact families and advisors
The usual suspects – churches, synagogues, mosques
Participants in community service projects
Attendees at your club’s events
Download Club Locator onto your phone

5. Flexibility in Types of Memberships
Corporate Memberships
Service Memberships
Family Memberships
“Young Professionals Memberships”

6. Flexibility in Membership Requirements
Go back to members who have left your club and invite back the “prodigal sons and daughters.”
New rules allow more flexibility so that people who had no time before can return
Much easier to bring back an old member than to start a new member
Twelve hour rule guarantees that even if someone misses meetings, he/she can still be a great Rotarian

7. Innovate by Using New Technology
Club Members can use Skype or Facetime to attend meetings -- attending members just bring laptops or pads
Use the Meet-Up App to attract new members.
Try a flash mob service project
Use Facebook, Twitter and Instagram to advertise your projects and causes

8. Try new types of programs during your meetings…

9. Amend your by-laws to reflect changes
Amend your club’s bylaws to either relax or tighten attendance requirements and policies of terminating members for poor attendance.
Your club is still expected to forward attendance reports to the district governor within 15 days of the last meeting of each month.

10. Relocating/ Rejoining Members
MEMBERSHIP LEADS
Prospective Members
The Membership Leads program enables prospective members and current Rotarians to express interest in joining a Rotary club, changing clubs, or making a membership referral. We are then able to filter leads through our membership database for transmission to districts and clubs to facilitate follow up and conversion tracking. And Rotary staff is able to efficiently direct non-membership inquiries to the appropriate staff teams for follow up
This program is currently in the midst of a major enhancement project. Why are we investing to improve this system? The primary motivation: This is one of the few programs of RI that directly supports membership growth and retention at the club level.
Relocating/ Rejoining Members
Referred Members

11. MEMBERSHIP LEADS – easy to find
JOIN PAGE
MEMBER CENTER

12. MEMBERSHIP LEADS – Interest Options

13. MEMBERSHIP LEADS - STATISTICS
Missed Opportunities in Dismissed Candidates:
10% no longer interested in the Club
59% no longer interested in Rotary
New Opportunities in Membership Candidates:
34% are years old
24% are years old

14. MEMBERSHIP LEADS – MANAGE
How to get to Membership Leads
Rotary.org> log into My Rotary> Manage >Club/District Administration> View/Manage Leads

15. MEMBERSHIP LEADS – MANAGE
1234
Manage Membership Leads page
Find list of leads and their status
Filters available for easy sorting
Drop down for prospective member type and status
Click on Manage Status to update status and provide feedback
Lin-Manuel Miranda
Julie Andrews
Taye Diggs
Kimiko Glenn

16. MEMBERSHIP LEADS - manage
Manage Membership Leads page (cont.)
Find list of leads and their status
Filters available for easy sorting
Drop down for prospective member type and status
Click on Manage Status to update status and provide feedback
Click Submit

17. MEMBERSHIP LEADS – who has access?
DISTRICT
CLUB
Manage
District Governor
Current District Officers
Manage
Current Club Officers
View
Officers Elect
Immediate Past DG and Officers
View
Officers Elect
Immediate Past Officers
Membership Leads – Who has Access?
Please note:
Access only to officers reported to Rotary International
Create a plan of action
Engage with Assistant Governors
Delegation tool can help!
Notifications
Governor
Membership Chair
Executive Secretary
Notifications
President
Membership Chair
Secretary
Executive Secretary

18. CLUB AND DISTRICT RESPONSIBILITIES

19. MEMBERSHIP LEADS – follow up
Response is everything

20. Resources for Rotarians and Prospective members
Your Path to Membership
Connect to Membership Leads
How to Manage Membership Leads -Club and District versions available
Creating a Positive Experience for Prospective Members
Resources:
Your Path to Membership on Rotary.org
Connect to Membership Leads
How to Manage Web Leads – Club and District versions available
Creating a Positive Experience for Prospective Members

21. QUESTIONS?
THANK YOU
Phone: