1. Generate Your Business Idea (GYB) training package

2. Session objective
At the end of the session participants are able to
describe the objective, target group and components of the GYB training package
develop a strategy to market the GYB package

3. Contents What is GYB History Programme objectives Target group
Components of GYB
Training delivery
Contents of the GYB training package

4. What is GYB ?
GYB is a business idea generation package for potential MSMEs
GYB provides knowledge and skills to identify ideas business ideas and to select the most appropriate business idea
GYB enables potential entrepreneurs to find out whether they are right persons to start an own business.

5. Program history
Developed in 1998, by ILO-SIYB Southern and Eastern Africa project to further complement the SYB training package and to assist potential small-scale entrepreneur to generate feasible business ideas.

6. Program Objectives
The objective of the GYB training intervention is to enable potential entrepreneurs to generate and analyze business ideas and to select a business idea that can be subsequently developed into a business plan during SYB training.
GYB training is very closely linked to SYB training. The GYB training intervention should not be considered a stand-alone exercise because without follow-up SYB training, the GYB training effort is likely to be futile.

7. Target Group
Potential Entrepreneurs that are eager to start their own business operations but lack a feasible business idea
Ability to read and write
Ability to do the basic calculations
Wilingness to pay for the training

8. Training Needs Analysis
GYB training cycle
Monitoring &
Evaluation
Marketing
Selection
Customers
Follow-up
Training Needs Analysis
Training

9. Standard GYB time table
Standard IYB training timetable
Standard GYB time table
Day
Day 1
Day 2
Day 3
Theme of the day
Are you the right person to start a business?
Generate your own business ideas
Analyze your business ideas and select the best one
08:00
10:00
Introduction
Overview of various business ideas generation techniques
Brainstorming
Overview of various business idea analysis techniques
Idea list screening
Tea break
10:15
12:30
What is a business idea
Assessment of your personal entrepreneurial characteristics
Structured brainstorming
Field research
or:
SWOT analysis
Lunch break
13:30
15:00
Personal strengths and weaknesses analysis
Abilities and experiences assessment
Field visit
Generating business ideas from the analysis of your own environment
Completion of the Business idea forms and personal Action Plans
15:15
17:00
Analysis of the type of business most suitable for you
Field visit continued
Using experience to generate your own business ideas
Closing
Evening
Preparation of personal idea lists

10. Thank you