1. Jeremy Durr, Alex Jarzebowicz, Danielle Rowe, Bryan Vrana, Cassy Herd
IBML Web Project
Jeremy Durr, Alex Jarzebowicz, Danielle Rowe, Bryan Vrana, Cassy Herd

2. “The mission of the University of Washington, Bothell (UWB) Business Program is to provide access to excellent higher education.”

3. Website Goals Technology is the key to success in today’s world.
Apply for acceptance, register for classes, and learn about program requirements.

4. Are these goals being met???

5. Stakeholder Opinions
Faculty
Staff
Students

6. Faculty And Staff Who are your stakeholders?
What are your goals with this site?
Who is the target audience?
How do you intend to make people come back?
Discuss current problems, solutions, and ideas.
What image do you intend to convey?
How often do you utilize the site? Why?
……Students

7. Faculty And Staff Objectives
Highly accessible
Easily navigable
Aid in advising and planning
Campus community
Current events
Seamless path from
Admissions -> Registration -> Graduation

8. Student Objectives Relevant information
Highly accessible
Easy to use
Expect a site that reflects their proficiency
Reflection of the UWB

9. Student Critiques
Primary users
Survey results

10. Result Statistics 27 students 12 never visited the site
2 weren’t aware of site
More visits to UWB homepage

11. Solutions Information Usability Organization Visual Appearance
Increased levels
Increased quality
Usability
Organization
Visual Appearance

12. Information Degree Audit Request (DAR) Class/Professor Information
MBA Section
Student/Alumni Contact Information
Employment Opportunities
Current Events/News

13. Usability and Organization
Search capability
Less text – More links
Separate information into logical groupings

14. Visual Appearance Dynamic content Personalization Photographs Web-cams
Video testimonials

15. Final Thoughts
By improving the informational content, organization, and visual layout of the site, the UWB can attract and retain increased levels of users, meet its goals of providing high quality education, and further advance the image of the UWB as a fast growing elite educational institution.