1. The best environmental choice in seafood Disclaimer If any interpretive issues arise in relation to the issues covered in these presentations, the text of the MSC Scheme Documents will prevail in all instances. The MSC is not responsible for any issues arising to any parties as a result of consulting these presentations. If you are unsure of any details on any of the subjects covered, please consult the relevant MSC scheme documents or contact the MSC at standards@msc.org.standards@msc.org MSC Executive November 2011

2. The best environmental choice in seafood MSCs online presence

3. The best environmental choice in seafood The MSC website MSC web site: 17, 000 items of content 7 languages >30 MSC staff editors across MSC 50-60,000 visits each month from 214 countries Centralise all information on the MSC Constantly updated

4. The best environmental choice in seafood Quick overview About us: meet the MSC team Track a fishery – Certified and under assessment fisheries – Assessment and Certification reports – Fact sheets Get Certified! – Basic information on CoC and LL – Step by step guides to certification – Rules to use the ecolabel

5. The best environmental choice in seafood Track a fishery

6. The best environmental choice in seafood Quick overview Business support: communication around the MSC programme Cook, eat, enjoy: fish recipes Newsroom Documents – All published MSC documentation – MSC Standards

7. The best environmental choice in seafood Where to buy List of retailers and restaurants offering MSC- labelled products Find a Supplier

8. The best environmental choice in seafood Find a supplier www.msc.org/where-to-buy/find-a-supplier cert.msc.org/supplierdirectory Referred to on CoC certificate Unique tool to verify certification status of suppliers Unique tool to look for new suppliers / new clients

9. The best environmental choice in seafood Find a supplier cert.msc.org/supplierdirectory Search Engine Display of results

10. The best environmental choice in seafood Find a supplier cert.msc.org/supplierdirectory Companys logo Marketing information

11. The best environmental choice in seafood Find a supplier cert.msc.org/supplierdirectory Scope of certification

12. The best environmental choice in seafood E-Cert database

13. The best environmental choice in seafood Project in the pipeline: – Transfer of certificates – Classification of certificates – Reporting database – E-Cert manual!! Current version = v6. E-Cert database

14. The best environmental choice in seafood Products handled

15. The best environmental choice in seafood Applicant

16. The best environmental choice in seafood Supplier Management

17. The best environmental choice in seafood Groups

18. The best environmental choice in seafood Thank you!