1. Time Management

2. http://bit.ly/2FRw6ar shortcourses Univ3rsitY2 AUB_GUEST
LESSON 3 RECAP
Last week we looked at:
Types of Content
Curating Content using Tools
Creating Content with Canva
The Benefit of Content Calendars
How did you get on with your Social Media Content Calendar? How often are you looking to post?
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3. LESSON FOUR TIME MANAGEMENT

4. WHEN TO POST
SCHEDULING POSTS
AUTOMATION
USING YOUR PHONE

5. WHEN TO POST

6. FACEBOOK Facebook is used on mobile and desktop both at work and home.
The best time generically to post on Facebook is 1–4 p.m. or late in the day 7-9 p.m. into the week and on weekends.
Tips:
People are happier on Facebook on Friday so it’s a great day to share funny or uplifting content.
Posting at 1pm is likely to get you the more shares, but 3pm is more likely to get you the most clicks.
Before 9am on the Weekends is the worst time to post so avoid sharing content at this time.

7. WHEN TO USE FACEBOOK

8. TWITTER
Optimised for mobile and desktop use Twitter acts as an RSS feed for information. It’s often used during down time.
The optimal times to tweet are 12–3 pm, with a peak best time at 5 pm for retweets and clickthroughs. During the week is the best, though some niches might have more active audiences on the weekend.
Tips:
Wednesdays at midday and between 5-6pm when users are on a break are peak times to share content.
Twitter users are 181% more likely to use the platform during their commute.

9. WHEN TO USE TWITTER

10. INSTAGRAM
Instagram is a platform built to be used on mobile via the app. This means it’s likely to be used anytime, anywhere.
The young demographic sees 2am as a popular time to use to the platform.
Tips:
The best time to post is 8-9am and 5pm.
Avoid posting during work hours as engagement is low, particularly at 3-4pm.
Posting a video at 9pm gets 34% more engagement than any other time.
Avoid posting on Sunday as it has very low engagement.

11. WHEN TO USE INSTAGRAM

12. LINKEDIN
Its professional nature means LinkedIn is most often used at work on desktop.
The most clickthroughs and shares take place on a Tuesday.
Tips:
Midweek between 5-6pm is the best time to share content.
Business people are most likely to read LinkedIn in the morning between, like the newspaper.
Although LinkedIn is for professional use, the best time to post is still before and after work, when people have spare time.

13. WHEN TO USE LINKEDIN

14. PINTEREST
Pinterest users are most active during the evenings, much like scrapbooking, pinning is treated like a hobby.
Posting outside of work hours is best for engagement.
Tips:
The best time to share content is between 8-11pm.
Saturday evenings have the highest rate of clickthroughs.
Avoid posting around 5-7pm when people are travelling or cooking dinner etc.

15. WHEN TO USE PINTEREST

16. SCHEDULING POSTS

17. SCHEDULING POSTS
We know that we need social media, we know where our audience is, what content they like and when is best to reach them.
But how can we cater to all this on multiple platforms and still do our day job? Posting alone could easily take up all of your day without tools to help you streamline posting to social media.

18. Loomly

20. USING BUFFER
We’re going to be putting together everything we’ve learnt so far! Set up a Buffer account and schedule a mix of curated and created content to post to your strongest platforms at optimum times for your audiences.
Don’t forget to snip your curated links
Check the size of your images for each platform
Which customer persona is the content for

21. AUTOMATION

22. WANT TO SAVE EVEN MORE TIME?
You can now manage your posting time by scheduling all your content in one go.
Automate the tasks your regularly carry out for Social Media and win back even more precious minutes!

24. SET UP YOUR AUTOMATIONS
Create an IFTTT account and link your social media accounts. If you don’t have a business account use your personal accounts, saving time isn’t just for work!
Search for applets for your social accounts
Set up some automations to save you time
Test them out to check they’re working

25. USING YOUR PHONE

26. APP HAPPY
You use apps everyday for your personal life, and they can be just as useful for your businesses.
You might already be using Facebook, Twitter, Instagram, Pinterest or LinkedIn apps.
Here are some more that can help you get the most out of your phone on the go.

27. IMAGE EDITING Snapseed image editor VSCO Cam image editor
Tadaa SLR Camera Enhancer
Foodie image editor
Perfect 365 selfie editor
Camera+ Camera Enhancer
Camera FV-5 Lite (Android)
Canva Graphic Design
Pic Stitch layout editor
Video Editing:
Flipagram montage maker
Quik video editor
Phhhoto gif maker
Giphy Cam gif maker

28. POSTING AND ENGAGEMENT
Planonly Instagram planner
UNUM Instagram planner
TagsDock custom hashtag keyboard
Focalmark hashtag simplifier
Tailwind Pinterest planner
Pinvolve for converting facebook posts
Unfollowers for Instagram
Crowdfire Audience Growe
Listomatic Twitter List Builder

29. LESSON FOUR ROUND UP

30. WHEN TO POST
SCHEDULING POSTS
AUTOMATION
USING YOUR PHONE

31. NEXT WEEK Understanding Analytics Using Your Analytics
Collecting Data with Forms

32. SEE YOU NEXT WEEK