1. Unity Identity Project AT&T Connect Call January 12, 2012
Opening video:
?future: Feel good poem:
March:
February:
January:
December: No Call
November: Thanksgiving
September: Daniel Namod One

2. Agenda Welcome and Prayer Branding Updates: Web Service Bureau
Print Service Bureau
Creating Your Branding Team
Next Steps
Closing Prayer
Kristen

3. Prayer “The two important factors in the new birth process are to
“The two important factors in
the new birth process are to
put away the old and
to receive the new.”
Charles Fillmore
Metaphysical Dictionary
Kristen

4. Unity Worldwide Ministry Staff
John Lombardo Media Specialist
Kristen
Debbie Allen Branding Coordinator
Kristen Preud’homme Communications Director 4

5. The New Unity Identity is now in 31 states, Unity Canada and Two Regions
Kristen

6. Program Updates
Participant Toolkit Updated – Reorganized, Flows Better with Less Redundancy
New Video of Paul Ray’s Presentation on Cultural Creatives find it on Facebook or
Next Group Coming in March, Preparing in Feb, Paperwork due Feb 9
Debbie
Participant Toolkit you can access the toolkit from our information resource website: You may wish to print out the updated pages and insert them into your toolkit – New tab order, integrated information
Paul Ray’s Presentation has become a stand alone video, find it on Facebook or navigate directly
Next Group Launching in March, next month we’ll be processing paperwork. Deadline for new paperwork is Feb ????

7. Let’s Begin with Prayer
Web Service Bureau Update
Congratulations to the 10 ministries with live branded websites!
Unity Canada and Unity Kitchener, Kitchener, ON Canada unitykitchener.com  
Unity of Fayetteville, Arkansas: unity-fay.org
Unity of Fort Wayne, Indiana unityfw.org
Unity of the Gold Country, Grass Valley, California unitygold.us
Unity of Tampa, Florida unitytampa.org
Unity of the Palm Beaches, Florida unitypalmbeach.com
Unity of Louisville, Kentucky unityoflouisville.org
Unity of Oklahoma City, Oklahoma unitychurch.org
Unity Five Cities, California unity5cities.org
Unity of Loveland, Colorado unityofloveland.org
An additional 15 are on their way!
Kristen
Unity Canada is part of the Unity Kitchener site.
ADD: Unity Spiritual Center in Albuquerque

8. Website Vendor Demo Dates
Tuesday, January 17 8:00pm CST
Thursday, January 26 1:00pm CST
More to be listed throughout the year at oneeach.com/unity
Based on the feedback given to us, Stacy will schedule them at various times so that volunteers can attend.  Our experience is that more people attended the demos during the day but we will continue to offer them at night as long as we have attendees. 

9. Let’s Begin with Prayer
Print Service Bureau Update
Notecards
Now Available :
Bulletins
Debbie

10. Step-by-Step Plan Next Phase of our Unity Identity Program
Print Vendor Established
Web Vendor Established
Refinements to Participant Toolkit
Systems Up and Running
Kristen
I am excited to step into this next phase of our Unity Identity Program. Now that we have the basic elements of the program established (refinements made, web and print vendors selected), we can focus more intentionally on how to employ this process in your ministry.

11. Step-by-Step Plan Next Phase of Unity Identity Program
Focusing on Employing In Your Ministry
Created a Start-to-Finish Logical Plan That Is Finite and Doable
Start your ministry on a solid ground
Equip those who are key players in the process
Starting with the most outward-facing to the more inward facing communication elements
Kisten
Focus more intentionally on how to employ this process in your ministry.
In order to help you walk through the process of launching your new identity, we have created a start-to-finish logical plan that is finite and doable. (Don’t we all love doable.)
Reorganization of all of the concepts to where they flow for ministries to employ with ease. This gradual plan will start your ministry on a solid ground, equip those who are key players in the process and complete a logical, step-by-step process to evolve the new look and feel into all aspects of your ministry.
We have looked at the various areas of a ministry and prioritized them from the most outward-facing to the more inward facing communication elements. This allows you to focus on welcoming those outside of your ministry then gently transition your look and feel for those elements within your ministry. We hold that this plan also allows your ministry to pace your change and set clear, achievable priorities.

12. Call Time: 4:00 Eastern 3:00 Central 2:00 Mountain 1:00 Pacific
Step-by-Step Plan
Jan 12 Your Branding Team
Feb 9 Commitment/Intention
March 8 New Group
April 12 Mission/Vision
May 10 Signage
June No Call
July 12 Presenting Your New Identity to Your Community
Aug 9 New Group
Sept 6 Website
Oct 11 Social Media
Nov 8 New Group
Dec No Call
Jan 2013 Advertising
Feb Bookstore
March New Group
April Newsletters
May Flyers
John:
Each month, during our ATT Connect Calls, we will focus a discussion on a specific topic. On the slide is our schedule for the next 17 months, it was also ed to you earlier this week from Kristen.
Our one-hour format for our calls will include:
Opening with a video or song to set sacred space. I hope this will be something that you can use in your ministry. Please share ideas and resources if you have them (They will begin a few minutes before the hour, ending at the top of the hour)
General Updates from the home office, as short as possible (15-30 minutes)
Focused Topic Discussion see the topics below (30-40 minutes)
Bring your questions, suggestions, and insights to share with your peers around the country who are walking through this process in their ministry. (Simply put, together we’re stronger and wiser, share what you know and learn from one another … and let’s have some fun!)
I’m glad to see you all on Facebook and using this as a tool for you and your program.
Call Time: 4:00 Eastern 3:00 Central 2:00 Mountain 1:00 Pacific

13. Your Branding Team “Catching the Vision”
Questions and Discussion
Do you have a branding team?
Who are they?
Who is the champion of the team?
Kristen
Do you have a branding team? Raise Hands (Doing it alone story, Debbie)
Who are they?
Board members, office staff or those involved in your PowerPoint, newsletter, bulletins, press releases, graphic layout, outreach, young adults? Has your board changed since your ministry joined branding? Was that board member on the branding team? Have they been replaced?
Who is the champion of the team? It may or may not be a good idea not to have the minister to be the champion.

14. Your Branding Team “Catching the Vision”
Educate the new members of your board and team
View or review the Chuck Pettis DVD (included with your Participant Toolkit)
Read your Participant Toolkit
Do you have a “Roll Out Plan” pg. 37
Explore what our new identity can look like and feel like in your ministry.
Debbie
Educate your new members of your board/team by viewing the Chuck Pettis Video, have you shared with them the resource page found at (parts of the presentation), the Facebook page, whole video was included in your Participant Toolkit.
Kristen Review the “Roll Out Plan” pg. 37 Look over the Newly Inserted Info on pg. 45 Marketing and Market Research, info on Cultural Creatives
Explore what our new identity can look like and feel like in your ministry, page 26 Strategic Creative Theme we will explore more in April call.

15. Old Branding Written from our point of view Cluttered
No central message
Paula

16. New Branding Lighter, cleaner Written from reader’s point of view
Compelling central message
Paula

17. Next Steps Next call February 9 will be on Commitment/Intention
Please update your contact form that will be sent after call.
Debbie

18. Close in Prayer Thank you for your input and participation.
We love you, bless you and
see all aspects of your process guided
by the wisdom of Spirit.
Kristen