1. ECOMM 2014
Mobility management as a tool for facilitating cycling in the sector of home care (cleaning services and family care)
TRAJECT
Katrien Backx

2. The project is situated in and around the city of Leuven
WHERE?
The project is situated in and around the city of Leuven
Leuven is situated close to Brussels. It has about inhabitants. Some characteristics: a brand new railway station; a lot of busses that enter the city from the big access roads; lots of students and bikes; even some strange vehicles like the “Kickbike”

3. WHO? Public social welfare centre of Leuven
+/- 230 employees and +/ clients
Services: cleaning and family care (cooking, shopping, doctor’s visit, … )

4. Location employees and clients
Employees personal help
Clients personal help
Legend
Location employees and clients
This chart shows where the employees live (the circles) and where the clients are located (the triangles). It was perfectly possible that an employee who lives north of Leuven had to visit a client in the south.

5. OBJECTIVE More sustainable mobility:
From home to clients
Between clients
Offer a service with the same quality and customer focus

6. HOW? Creating new zones:
Smaller zones (  smaller distances between clients)
Taking into account:
Location of the railway station
The channel (forms a barrier)
Concentration of clients
Some important roads

7. Important roads
channel
Ring road

8. 10 smaller zones
4 big zones

9. HOW? Use mobility criteria in assigning employees to a zone
Bike accessibility: who lives within +/- 3 km of a zone gets assigned to that zone
The colour of each circle shows the previous zone. Example: the circle in the south had to go to the north and now to the zone next to the home-address

10. HOW? Use mobility criteria in assigning employees to a zone
Accessibility by bus:
Who lives in walking distance of a bus stop with direct connection to one of the zones, gets assigned to that zone

11. HOW? Use mobility criteria in assigning employees to a zone
Accessibility by train:
Who lives near a train station (with direct connection to Leuven) gets assigned to a zone near the train station of Leuven

12. Communication Communication towards employees is important !
Explanation of the purpose of the project
Opportunity to explain their personal situation
Personal travel advice (how to get to new clients with public transport or bicycle)

13. I have to bring
my children to
school
I have never used the bus
Have to be
home by 5 …
I don’t
have a bike … …
Dangerous
route to
cycle … …

14. Travel advice bicycle:
Overview map
Link to website (to download the route)
Detailed map

15. Travel advice by bus: - Location of bus stop (+ distance) - Timetable of the busses

16. SATISFACTION A survey was held after implementation of the project
Most people were satisfied with the changes

17. SATISFACTION
“I work now in the center of Leuven and I use the bus. I have a very good bus connection. Now I can leave home 15 minutes later and I am home earlier. The most important thing is that the distances between the clients are shorter. So I don’t have to stress to get from one client to another. I’m going to work with pleasure !!”

18. RESULTS More use of public transport and bicycle
Shorter commuting distances and travel time

19. FUTURE Introduction of additional projects:
Testing bicycles (including electric bikes)
Making bicycles available at central locations (e.g. train station or important bus stop)
New calculation of the travel fees (based on average distances to each zone and between clients)

20. CONCLUSION Mobility management as a tool:
To facilitate both commuting and work-related trips
To organise the work in a more efficient way
To give a boost to cycling and public transport
To get a better work-life balance for the employees
To be able to attract new employees in a scarce market