1. Module 9 Marine & RV Lighting
Grote 101
Module 9
Marine & RV Lighting

2. Mastery Statement
Our goal is to help you provide your customers with the most demanding, most profitable, trailer lighting product mix for all trailer markets.
You should be able to serve all owners of any trailer who are seeking to replace, maintain, or upgrade their lighting.

3. Boat Trailer Market Data
Currently there are over 8 million boats registered in the US
In average years there are 130,000+ built – require trailer towage
Grote does not currently hit the “on boat” market, but our focus is the boat trailering segment

4. Boat Trailer Market Data

5. Boat Trailer Market Data
EZ Loader
Shoreland'r
Tracker
Load Rite
Karavan
Yacht Club (Eagle)
Boat Mate
Venture
Less than 10% Market Share
There are many
smaller decent volume Marine opportunities

6. Light Kits “440 style” – Under 80”
Unsealed (econo) with and w/o markers
Submersible w/o markers
LED kit w/o markers
Hi-Count LED kit w/o markers

7. Marker Lamps 15% of revenue Grote product offering
Offer all markers used in kits
Offer all markers common to boat trailers
We have positioned the Micro Nova as a market solution

8. Marker Lamps 15 Series Rectangular markers ‘Wedge’ marker
Lamp only, kitted w/ bracket & grommet, and LED kit
ID bar lamp version
Rectangular markers
Econo, over 80”, stud mount
‘Wedge’ marker

9. The Ultimate Solution
The ULTIMATE LED BOAT TRAILER KIT

10. New Products – Ultra Seal
Corrosion Preventative Sealant
Custom engineered by Grote for trailer lighting systems
High dielectric strength, plus added ‘tackifiers’ for mechanical stability and wash-out resistance

11. Products - Reflectors
‘Boat Reflectors’ made of reflective film rather than molded plastic
Can’t be broken
Higher strength adhesive
Can be applied to curved surfaces
Conspicuity Tape
Standard 11x7 red/silver conspicuity tape used on larger trailers

12. Triple Coverage - Versalite
Single
Double
Triple

13. RV Product
Sell your new RV market
White Lighting

14. Towing Kits The unforgotten option LED and incandescent options
High end compared to industry and economy models available

15. Thank-you for your valued time
Customer 101 Module 9
Marine & RV Lighting
Please consult your Grote Technical Specialist if you have any additional questions
Thank-you for your valued time