1. Community Health Visioning 2017
Chronic Disease
Regan Goldberg and Judith Hartner, M.D. 1

2. Chronic Disease
With community partners, develop community/neighborhood clinics for chronic disease prevention, education, management, such as sickle cell, diabetes, obesity, hypertension and asthma. Target populations with greatest need (e.g., African Americans for diabetes). 2

3. Key Accomplishments
We have 35 companies/communities using our Walking Kits in Lee County
We have grown to 11 Fit Friendly Companies in SWFL
(Gold Companies: Fowler White, LMHS, Hope Healthcare Services, Lee County Health Dept., LCBoCC, Arthrex , Physicians Regional, Gulfshore Insurance, Collier County School District) (Platinum Company: Lee County School District), (Innovation Award: Chico’s)
We have 37 Walking Paths in SWFL 3 3 3

4. Here’s where we Started!...
StartWalkingNow.org
MyStart! Tracker
Community
Custom Walking Plans
Start! Walking Paths
Start Walking Program
1.5 K Kits/Month
Worksite Wellness
Great Sponsor Activation
Helps People Year-Round
Nat’l Start! Walking Day
1st Wednesday - April
National & Local Media
500K people participate
7K companies participate
National Media/PR
National Spokespeople
Strategic Year-Round Media
Integrated w/ Nat’l Sponsors
TV/Radio/Long-Lead/Digital
Start! Fit-Friendly
AHA Worksite Recognition
1,500+ Current Companies
2.5 M + Employees reached
Best-In-Class WW Program
Start! Heart Walk
Nearly 350 Events
Experiential Marketing
Local Media/Promotion
CEO Events

5. How My Heart. My Life will touch our SWFL Community…
Focus Areas: Healthy Eating Physical Activity and Children’s Health
Impact Goal: Improve cardiovascular health of all Americans by 20% by 2020
Call to Action: Building Healthier Communities
My Heart My Life City Sponsor
Community Assets Select Blue Assets
Playground
National Walking Day –
Includes Family Fitness
Heart Walk
Walking Paths/Walking Clubs
1 Teaching Garden
Eating Healthy Day -Includes Cooking TTT
Food Revolution Kitchen
Customizes and selects 3 of the blue which the potential sponsor is interested in and wanting to make a difference 5

6. Do you know your heart score. Learn the 7 simple steps to live better
Do you know your heart score? Learn the 7 simple steps to live better...in just 7 minutes! 6

7. Expanded Goal – Public Health Perspective
Chronic Disease
Expanded Goal – Public Health Perspective
With community partners, develop programs and policies designed to prevent chronic diseases by promoting healthier life-style choices. 7

8. Key Accomplishments Fit Friendly Southwest Florida
Organizational meeting July 7, 2010
Strategic plan adopted March 2011
Presentation to the MPO on health considerations in community planning
Supported Complete Streets Resolutions and Pedestrian/Bicycle Master Plan 8 8

9. Fit-Friendly SWFL Strategic Plan
Our Purpose:
Create and sustain a community culture of healthier life-styles   
Our Mission:
To reduce the risk factors associated with chronic disease by:
Our Goals:
Achieving a health and wellness mindset
Improving the nutritional habits of the citizens of SW FL
Increasing the physical activity of the citizens of SW FL
Expanding Southwest Florida commitment to the Fit-Friendly campaign
Influencing policy and environment changes in support of healthier life-styles 9

10. Opportunities
We are not alone – many resources and best practices available
Community Transformation Grant 10 10

11. Barriers/Challenges Maintaining momentum Volunteer time
Campaign resources
Competing short-term needs 11 11

12. Questions 12