1. Student Name: Ruby Marie Claverol
Course Program: BSBA – Marketing Management
Facilitator: Mr. Yuri Pendon

2. Marketing Mix of 1&1
1&1 is one of the world’s leading Web hosting providers. The company was founded by Ralph Dommermuth in Since it was founded 29 years ago, 1&1 has successfully established its product range in many different international markets.

3. Products
Domains
Web Hosting s
Servers
SEO
SSL

4. 1&1 currently offers a wide range of Web hosting products, including solutions and high-end servers. Known for its comprehensive and affordable Internet products, 1&1’s unique business model positions it as a one-stop Internet shop. From domain registration to Web hosting, site creation, technical support and cutting edge technology, 1&1 offers users every available resource to easily and affordably create and maintain an optimal Web presence.
In the UK, 1&1 offers a wide range of Web hosting solutions for private users as well as high-end products for small-and medium-sized businesses. From domains to 1&1 MyWebsite to eBusiness solutions like Cloud Hosting and Web servers for complex tasks, 1&1 is well placed to deliver a high quality service to its customers. All 1&1 products are hosted in 1&1‘s high-performance green data centers.
1&1 Group manages more than 19 million domain names.

5. Price
1&1 is competitive with its prices, and has little ways of staying ahead of its market contemporaries. It can keep its prices competitive due to the use of staff. Minimum numbers – but well trained – ensure that consumers benefit from the lack of overheads, and the result is shown in the prices online.
1&1 uses low prices as a way of attracting customers to its e-commerce website and product offerings. Nonetheless, given the variety of the company’s products, the following pricing strategies are used:
Market Oriented Pricing Strategy – 1&1 uses market-oriented pricing as its primary pricing strategy. For example, the company evaluates competitors’ prices as basis for pricing its products. The advantage of this pricing strategy is that it makes selling prices more competitive, affordable and attractive to target customers.

6. Price Discrimination Strategy – this strategy involves setting different prices for the same product. 1&1 applies this strategy through its different websites. For instance, the company’s prices for the same products are different between the United States (1and1.com) and the United Kingdom (1and1.co.uk). This strategy is advantageous because it enables the company to adjust its prices based on national market conditions, perceived value of products, and consumer preferences and expectations.
Value-based Pricing Strategy – it involves price levels based on product value, considering consumer’s perception of value. Thus, the company’s marketing mix reflects flexibility in adjusting to current market prices.

7. 1&1 products are priced based on dollar($), euro(€) and pounds(£) with a monthly or annual billing cycle.

8. Place
1&1 headquarter is located in Montabaur, Germany. The company operates large offices in Karlsruhe, Zweibrücken, Munich and Berlin as well as various small presences across Germany.
While 1&1 offers services and products to almost every country worldwide, 1&1 is internationally represented with locations in 10 countries, including Spain, the UK, and the USA.
More than 70,000 servers run in 1&1‘s seven state-of-the-art data centers, which are located in Europe and the USA. They are ranked as some of the safest and most efficient data centers in Europe.

9. 1&1 didn't have physical stores and the company relied on online sales channel due to e-commerce nature of its business operations. It uses its official e-commerce websites as its primary places for transacting with customers. These websites include 1and1.com, 1and1.co.uk, and a number of other sites with specific target markets.
1&1 has customer service based in Cebu, Philippines where technical is its main support.
Products and services are used through electronic devices such as mobiles, tablets, iPad, laptops and desktop PCs.

10. Promotion
This component of the marketing mix involves the strategies and tactics that a company uses to communicate with its target market.
1&1 aims to persuade its customers to visit its websites and pay for its online services.
The following strategies and tactics are used in such promotional mix, arranged according to importance in the company’s e-commerce business:
Advertising – it functions as the primary means for the company to communicate with its target market. For example, the company has an affiliate program for account and website owners to earn revenues by displaying advertisements and corresponding links to products sold on its website.

11. 2) Sales Promotions - as a secondary strategy to attract customers and persuade them to purchase goods and services on the website. For example, the company occasionally uses discounts and special offers to generate more sales. 3) Direct Marketing – in using direct marketing the company directly communicates with customers through newsletters and outbound sales. In this component of 1&1’s marketing mix, advertising is the main determinant of the organization’s marketing communication effectiveness.

12. Physical Evidence
1&1’s biggest physical presence is its website. As it is an online business, the place of service is its website and control panel which are very user-friendly and built with great design. 1&1’s data centers are one of the fastest and secure servers in Europe. It has logo which is very well resembling of 1&1’s principles.

13. Process
1&1 leads in the webhosting industry. It has got a strong process oriented business. It strategically divided its data centers as back ups for operational efficiency. In terms of payments, 1&1 supports different types of method such as direct debit, card payment or paypal. In using the services like s, they can be set up on multiple clients (e.g mobile devices, MS Outlook, apple mail, thunderbird and etc.) As soon as customers had signed up for an account or purchased the service online through our order site 1and1.com or 1and1.co.uk (whichever country they’re from) successfully, they’re then given their 1&1 control panel credentials where they can now manage their products.

14. People
1&1 gives a great importance to its workforce. Irrespective of what level and domain of the organization they are working people get benefits from 1&1 which makes it a desirable employer. These benefits include health and some time off like vacations. There are numbers of employees working across the countries round the clock to ensure best customer experience and as 1&1 is one of the most visited website for web hostings. It offers its employees a great deal of training and development activities. 1&1 targets the small to big sized companies and even regular individuals. It also attracts freelancers who do web designs and developments.