1. GOAL STATEMENTS ©2007 William Holmes Fundraising and Grantsmanship
College of Public and Community Service
University of Massachusetts at Boston

2. GOALS AND OBJECTIVES DEFINITIONS
Goals—what a project will accomplish for the organization and the target population
Objectives—measurable accomplishments contributing to goal achievement
Measures/Indicators—specific measures of completing an objective

3. WHAT ARE GOALS? Globally desired results Visionary benefits
Inspirational values
Ultimate desired results
Issues to be addressed
Change in a target population

4. WHAT ARE OBJECTIVES? 1 Benchmarks Who benefits How benefits
When benefits
How much benefits, to what degree

5. WHAT ARE OBJECTIVES? 2 Immediate results that lead to ultimate results
Expected changes that address issues or problems
Specific, achievable, measurable statement of accomplishments
Process or Outcome objectives

6. GOAL STATEMENTS PRINCIPLES: 1
Each goal has at least one objective per time period
Goals derive from program vision or where you want to be at end
3-6 goals desirable
Proposal goals fit funding goals

7. GOAL STATEMENTS PRINCIPLES: 2
Objectives written as benchmark measures at a point in time
Objectives track completion of funder’s objectives
Objectives as significant results
1-3 objectives per goal desirable

8. GOAL STATEMENTS PRINCIPLES: 3
Goals and objectives must fit within mandates or guidelines
Goals optimistic
Objectives conservative
Goals and objectives constrained by barriers and real world difficulties
Have objectives reviewed by program personnel

9. GOAL EXERCISE Write out two goals for program
Write out two objectives for each goal
Share goals and objectives within workgroups
Suggest improvements for goals or objectives
Revise goals and objectives
Share with class