1. DRAFT – NOT FOR DISTRIBUTION
12/4/2018
Incentive policies for appliance manufacturers and consumers to drive greater energy efficiency: ENERGY STAR
Maria T. Vargas
US Department of Energy
July 2018
Draft May 26, 2010 1

2. Projected GHG Emissions from Key Sectors through 2030
ENERGY STAR
Started in 1992, voluntary
GOAL: Reduce greenhouse gas (GHG) emissions through large win-win-win opportunities with today’s energy efficient technologies and practices.
Achieve 30% savings possible in many buildings, homes, and facilities
Provide credible information to buyers
Work with the marketplace to capitalize on motivations of individual actors
Projected GHG Emissions
from Key Sectors through 2030
AEO (2008)
Source: AEO 2008

3. Builds Upon Intersection of Interests
Consumer
Preferences
Environmental
Protection
Manufacturer/Retailer
Interests
Utility
Program
Sponsor
Cost-effective
No sacrifice in performance
Govt backed
Protects environment
Consumer is Key

4. International partnerships – Canada, EU, Japan, etc
ENERGY STAR
Residential Commercial / Industrial
Labeled Products Whole building labeling for excellence
-- 75 products / manufacturers --Benchmarking, goals, upgrades
% more efficient Industrial
New Homes & Home Improvement
International partnerships – Canada, EU, Japan, etc
SUCCESS TO DATE:
-Since 1992, Americans have purchased more than $5.8B ES qualified products accounting for $280B in savings; Overall savings
of $430B in energy costs and 2.8B metric tons GHG
-Almost 90% of US households recognize and UNDERSTAND the ENERGY STAR label
-Almost half of households knowingly bought an ES product in last year and 75% of those said label influenced their decision

5. ENERGY STAR Qualified Heating and Cooling equipment
The average US home spends about $2000/yr on energy bills; ~half goes to heating and cooling
ENERGY STAR Qualified Heating and Cooling products:
Air-Source Heat Pumps
Boilers
Central Air Conditioner:
Commercial Boilers
Ductless Heating & Cooling
Furnaces
Geothermal Heat Pumps
Light Commercial Heating & Cooling
Room Air Conditioner
Smart Thermostats
Ventilation Fans

7. Key lesson: loyalty is the goal
Performance
Communications
Differential Value
Awareness
Relevance
Satisfaction
Loyalty

8. Thank you!