1. Step 24: Develop a Product Plan

2. Outline
Overview
Workshop
December 4, 2018

3. Overview
This step:
Go beyond the MVBP to determine which features to build out for beachhead market
Determine which adjacent markets you will sell to after dominating beachhead
(And how product will change for new market)
December 4, 2018

4. Previous step: showed that “dogs will eat the dog food”
Overview
Previous step: showed that “dogs will eat the dog food”
Now: map out growth strategy for product
Product Plan builds on work from step 14 (TAM for Follow-ons)
December 4, 2018

5. For MVBP, put number of features on hold
Overview
For MVBP, put number of features on hold
Product Plan – figure out which features to incorporate
Focus on Persona’s needs (not coolest features)
Good place to start: focus on next two versions of product
December 4, 2018

6. Continue to make / test assumptions related to customer and product
Overview
Product development:
Feature + functions should be linked to specific benefits that will make product more valuable
Continue to make / test assumptions related to customer and product
Be open to changing the plan based on new data
Balance planning and flexibility
December 4, 2018

7. Be open to changing the plan based on new data
Overview
Be open to changing the plan based on new data
December 4, 2018

8. Include quality in development process
Overview
Include quality in development process
Develop protocols to validate new features before release
Unit, integration, system tests
Acceptance tests!
December 4, 2018

9. Think about when to expand to new markets
Overview
Think about when to expand to new markets
When your venture is cash-positive
Will also need to re-estimate TAM for such markets
Remember: only change one variable at a time
Either Product or Customer, not both
December 4, 2018

10. Outline
Overview
Workshop
December 4, 2018

11. Workshop
Worksheet
December 4, 2018