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CEO, American College of Sports Medicine
Jim Whitehead CEO, American College of Sports Medicine June 13, 2010
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National Physical Activity Plan
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From Drawing Board …To Reality
The National Physical Activity Plan What it means for our future. 3
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Three Things to Tell You
The next minutes are all about you!
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Three Things to Tell You
The next minutes are all about you! The U.S. is on the cusp of a game-change.
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Three Things to Tell You
The next minutes are all about you! The U.S. is on the cusp of a game-change! We must take advantage of everything!
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If we don’t care……
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Yikes!
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You are put here to improve health and life.
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What we think, we become. -- Buddha
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Part of everyone’s life and health.
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Levels of Physical Inactivity
23% of deaths from noncommunicable disease are attributable to a sedentary lifestyle.* Despite the knowledge that physical activity improves health, Americans are not active enough at the population level to realize these health benefits. Physical Inactivity Source: National Health Interview Survey Percent Age Group * Hahn. RA et. al. Excess deaths from nine chronic diseases in the United States, JAMA 264(20):
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Physical Inactivity and Disease
Incidences Of Non-Communicable Disease (NCD) Continue To Rise At An Alarming Rate Non-communicable Disease Number of Americans Coronary Heart Disease > 12.6 million Diabetes > 17 million {90-95% type 2} Hypertension > 50 million Obesity/Overweight > 108 million Annual heart attacks > 1.1 million U.S. Department of Health and Human Services, 2002
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The Cost of Physical Inactivity
Estimated Direct Medicare Program Payments for Treatment and Services* Cost (billions) Year *U.S. Department of Health and Human Services, 2002
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Part of everyone’s life and health.
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Change does occur!
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A country Richest in the world Largest military
Center of world business and finance Strongest education system World center of innovation and invention Currency the world standard of value Highest standard of living
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England….in 1900
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You!
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A journey of a thousand miles begins with a single step. -- Lao-tzu
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2000 – 53rd World Health Assembly
Combat Physical Inactivity 2002 – 55th World Health Assembly Develop Global Strategy
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2004 - Strategy endorsed. National PA Plans Outlined Actions
Collaboration Follow-up
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Background 2008 PA Guidelines Successful plans in other areas
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What is a Physical Activity Plan?
Comprehensive set of strategies to increase everyone’s physical activity.* * CDC/WHO Collaborating Center Workshop On Global Advocacy For National Physical Activity Plans Workshop report. January, 2007
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Vision All Americans physically active and live, work, and play in facilitating environments.
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Mission Develop a National Plan that produces increases of Americans meeting guidelines.
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CDC funding (9/07) Coordinating Committee Organizational Partners
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First meeting of Coordinating Committee (2/08)
Sectors Launch and implementation White papers National conference Evaluation plan
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Website and public announcement (1/09)
MOU with NCPPA
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Project Timeline (2007-2010) Working groups National conference (7/09)
Draft the Plan (8/09 – 12/09) Publish white papers (11/09)
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Project Timeline (2007-2010) Launch (May 3, 2010)
Sustained implementation (2010+) Ongoing evaluation (2010+)
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ORGANIZATIONAL PARTNERS
Active Living Research American Academy of Pediatrics AAHPERD AARP American Association of Cardiovascular and Pulmonary Rehabilitation American Cancer Society American College of Sports Medicine American Diabetes Association American Heart Association
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ORGANIZATIONAL PARTNERS
American Medical Association American Physical Therapy Association Centers for Disease Control and Prevention National Academy of Sports Medicine National Athletic Trainers’ Association National Coalition for Promoting Physical Activity Road Runners Club of America U.S. Dept. of Health and Human Services, National Institutes of Health, National Cancer Institute YMCA of America USDA
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Goals The National Plan for Physical Activity will:
Make a compelling and urgent case Provide a clear roadmap for actions Develop strategies for all populations and reducing disparities.
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Goals (cont.) The National Plan for Physical Activity will:
Create a social movement. Develop innovative strategies. Undergo periodic evaluation.
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Change Strategies: Social Movement
Create or evolve broad social alliances Identify who and how much
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Change Strategies: Social Movement
Create or evolve broad social alliances Identify who and how much Prohibition
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Change Strategies: Social Movement
Create or evolve broad social alliances Identify who and how much MADD Prohibition
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Change Strategies: Pink Ribbon
Cause marketing for a vital issue Consumerism, prevention, treatment MADD Prohibition Pink Ribbon
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U.S. Plan Developed with International Input
Conducted Review of National PA Plans 252 documents from 56 countries Review of 31 documents from 6 countries A review of the national physical activity plans of six countries. JPAH, 2009
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U.S. Plan Developed with International Input
31 documents from 6 countries Australia U.K. Scotland Sweden Northern Ireland Norway A review of the national physical activity plans of six countries. JPAH, 2009
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U.S. Plan Developed with International Input
Review of National PA Plans Analyzed: Process Characteristics Content Examples A review of the national physical activity plans of six countries. JPAH, 2009
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STRATEGY TRAGEDY No End Game
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If you just build it, they probably won’t come
The plan supports you and you, in turn, support the plan.
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It’s Easy To Get Distracted!
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It’s Easy To Lose Direction!
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It’s Easy For Teamwork To Breakdown!
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Mass Media Public Health Education Healthcare Volunteer and Non-Profit Organizations Transportation, Urban Design, Comm. Plan. Business and Industry Parks, Recreation, Fitness, and Sports
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52 Strategies 215 Tactics
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Invest equitably in physical activity promotion….
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Include in each state health department a physical activity and health unit….
Staff these units with professionals with specialized training….
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Develop a HEDIS (Healthcare Effectiveness and Data Information Set) measure for physical activity.
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Enact federal legislation, such as the FIT Kids Act….
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Support development of standards for best practice “safe routes” initiatives….
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Encourage DOTs to support healthy planning approaches for low-income/high-need communities.
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Assess the use through nationwide population surveillance
Assess PA levels associated with use.
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Promote employer-sponsored PA programs while protecting rights.
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Enact legislation for mass media social marketing campaign…integrate the campaign.
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Influence passage of legislation consistent with the National Physical Activity Plan.
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Launch Events Washington, D.C. Nationwide State and Local
News conference held at National Press Club Congressional Briefings Nationwide National Media presence State and Local Local “launch events.”
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Implementation May 3, 2010: Just the beginning
Win-win opportunity to advance the goals of the Plan while advancing the agenda of organizations. Contact: Allison Kleinfelter (717)
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e-mail: info@physicalactivityplan.org
Get Involved
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CEO, American College of Sports Medicine
Jim Whitehead CEO, American College of Sports Medicine June 13, 2010
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