1. CEO, American College of Sports Medicine
Jim Whitehead
CEO, American College of Sports Medicine
June 13, 2010

2. National Physical Activity Plan

3. From Drawing Board …To Reality
The National Physical Activity Plan
What it means for our future. 3

4. Three Things to Tell You
The next minutes are all about you!

5. Three Things to Tell You
The next minutes are all about you!
The U.S. is on the cusp of a game-change.

6. Three Things to Tell You
The next minutes are all about you!
The U.S. is on the cusp of a game-change!
We must take advantage of everything!

7. If we don’t care……

9. Yikes!

10. You are put here to improve health and life.

11. What we think, we become. -- Buddha

15. Part of everyone’s life and health.

16. Levels of Physical Inactivity
23% of deaths from noncommunicable disease are
attributable to a sedentary lifestyle.*
Despite the knowledge that physical activity improves health,
Americans are not active enough at the population level to
realize these health benefits.
Physical Inactivity
Source: National Health Interview Survey
Percent
Age Group
* Hahn. RA et. al. Excess deaths from nine chronic diseases in the United States, JAMA 264(20):

17. Physical Inactivity and Disease
Incidences Of Non-Communicable Disease (NCD) Continue To Rise At An Alarming Rate
Non-communicable Disease
Number of Americans
Coronary Heart Disease
> 12.6 million
Diabetes
> 17 million {90-95% type 2}
Hypertension
> 50 million
Obesity/Overweight
> 108 million
Annual heart attacks
> 1.1 million
U.S. Department of Health and Human Services, 2002

18. The Cost of Physical Inactivity
Estimated Direct Medicare Program Payments for Treatment and Services*
Cost
(billions)
Year
*U.S. Department of Health and Human Services, 2002

19. Part of everyone’s life and health.

22. Change does occur!

23. A country Richest in the world Largest military
Center of world business and finance
Strongest education system
World center of innovation and invention
Currency the world standard of value
Highest standard of living

24. England….in 1900

28. You!

29. A journey of a thousand miles begins with a single step. -- Lao-tzu

30. 2000 – 53rd World Health Assembly
Combat Physical Inactivity
2002 – 55th World Health Assembly
Develop Global Strategy

31. 2004 - Strategy endorsed. National PA Plans Outlined Actions
Collaboration
Follow-up

32. Background
2008 PA Guidelines
Successful plans in other areas

33. What is a Physical Activity Plan?
Comprehensive set of strategies to increase everyone’s physical activity.*
* CDC/WHO Collaborating Center Workshop On Global Advocacy For National Physical Activity Plans
Workshop report. January, 2007

34. Vision
All Americans physically active and live, work, and play in facilitating environments.

35. Mission
Develop a National Plan that produces increases of Americans meeting guidelines.

36. CDC funding (9/07)
Coordinating Committee
Organizational Partners

37. First meeting of Coordinating Committee (2/08)
Sectors
Launch and implementation
White papers
National conference
Evaluation plan

38. Website and public announcement (1/09)
MOU with NCPPA

39. Project Timeline (2007-2010) Working groups National conference (7/09)
Draft the Plan (8/09 – 12/09)
Publish white papers (11/09)

40. Project Timeline (2007-2010) Launch (May 3, 2010)
Sustained implementation (2010+)
Ongoing evaluation (2010+)

41. ORGANIZATIONAL PARTNERS
Active Living Research
American Academy of Pediatrics
AAHPERD
AARP
American Association of Cardiovascular and Pulmonary Rehabilitation
American Cancer Society
American College of Sports Medicine
American Diabetes Association
American Heart Association

42. ORGANIZATIONAL PARTNERS
American Medical Association
American Physical Therapy Association
Centers for Disease Control and Prevention
National Academy of Sports Medicine
National Athletic Trainers’ Association
National Coalition for Promoting Physical Activity
Road Runners Club of America
U.S. Dept. of Health and Human Services, National Institutes of Health, National Cancer Institute
YMCA of America
USDA

43. Goals The National Plan for Physical Activity will:
Make a compelling and urgent case
Provide a clear roadmap for actions
Develop strategies for all populations and reducing disparities.

44. Goals (cont.) The National Plan for Physical Activity will:
Create a social movement.
Develop innovative strategies.
Undergo periodic evaluation.

45. Change Strategies: Social Movement
Create or evolve broad social alliances
Identify who and how much

46. Change Strategies: Social Movement
Create or evolve broad social alliances
Identify who and how much
Prohibition

47. Change Strategies: Social Movement
Create or evolve broad social alliances
Identify who and how much
MADD
Prohibition

48. Change Strategies: Pink Ribbon
Cause marketing for a vital issue
Consumerism, prevention, treatment
MADD
Prohibition
Pink
Ribbon

49. U.S. Plan Developed with International Input
Conducted Review of National PA Plans
252 documents from 56 countries
Review of 31 documents from 6 countries
A review of the national physical activity plans of six countries. JPAH, 2009

50. U.S. Plan Developed with International Input
31 documents from 6 countries
Australia
U.K.
Scotland
Sweden
Northern Ireland
Norway
A review of the national physical activity plans of six countries. JPAH, 2009

51. U.S. Plan Developed with International Input
Review of National PA Plans
Analyzed:
Process
Characteristics
Content
Examples
A review of the national physical activity plans of six countries. JPAH, 2009

52. STRATEGY TRAGEDY No End Game

53. If you just build it, they probably won’t come
The plan supports you and you, in turn, support the plan.

54. It’s Easy To Get Distracted!

55. It’s Easy To Lose Direction!

56. It’s Easy For Teamwork To Breakdown!

57. Mass Media
Public Health
Education
Healthcare
Volunteer and Non-Profit Organizations
Transportation, Urban Design, Comm. Plan.
Business and Industry
Parks, Recreation, Fitness, and Sports

58. 52 Strategies
215 Tactics

59. Invest equitably in physical activity promotion….

60. Include in each state health department a physical activity and health unit….
Staff these units with professionals with specialized training….

61. Develop a HEDIS (Healthcare Effectiveness and Data Information Set) measure for physical activity.

62. Enact federal legislation, such as the FIT Kids Act….

63. Support development of standards for best practice “safe routes” initiatives….

64. Encourage DOTs to support healthy planning approaches for low-income/high-need communities.

65. Assess the use through nationwide population surveillance
Assess PA levels associated with use.

66. Promote employer-sponsored PA programs while protecting rights.

67. Enact legislation for mass media social marketing campaign…integrate the campaign.

68. Influence passage of legislation consistent with the National Physical Activity Plan.

69. Launch Events Washington, D.C. Nationwide State and Local
News conference held at National Press Club
Congressional Briefings
Nationwide
National Media presence
State and Local
Local “launch events.”

70. Implementation May 3, 2010: Just the beginning
Win-win opportunity to advance the goals of the Plan while advancing the agenda of organizations.
Contact: Allison Kleinfelter
(717)

77. e-mail: info@physicalactivityplan.org
Get Involved

78. CEO, American College of Sports Medicine
Jim Whitehead
CEO, American College of Sports Medicine
June 13, 2010