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INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE

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Presentation on theme: "INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE"— Presentation transcript:

1 INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE
Overview and Context: Strategic Communications & Change Day 1: January 25, 2017

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4 Change Communications
Change Management Strategic Communications Change Communications

5 FOR MOST EXECUTIVES TODAY, YOUR REAL JOB IS CHANGE
FOR MOST EXECUTIVES TODAY, YOUR REAL JOB IS CHANGE. IT’S NOT SOMETHING YOU DO IN ADDITION TO YOUR JOB – IT’S AT THE CENTRE OF YOUR JOB Gregory Shea Wharton School of Business

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8 THE FIRST CASUALTY OF CHANGE IS COMMUNICATIONS

9 IN PREPARING FOR BATTLE, I HAVE ALWAYS FOUND THAT PLANS ARE USELESS, BUT PLANNING IS INDISPENSABLE
Dwight D. Eisenhower

10 ALL STRATEGY IS CHANGE

11 The invention of the lightbulb
was not the result of a continuous improvement exercise on the candle

12 COMMANDER’S INTENT

13 ALL STRATEGY-MAKING WALKS ON TWO FEET, ONE DELIBERATE, THE OTHER EMERGENT. FOR JUST AS PURELY DELIBERATE STRATEGY-MAKING PRECLUDES LEARNING, SO PURELY EMERGENT STRATEGY-MAKING PRECLUDES CONTROL. PUSHED TO THE LIMIT, NEITHER APPROACH MAKES MUCH SENSE. Henry Mintzberg Crafting Strategy

14 NO PLAN SURVIVES CONTACT
WITH THE ENEMY Helmuth von Moltke Chief of Staff of the Prussian Army

15 PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING
PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING. AND THE WHOLE POINT OF DEVELOPING A STRATEGY IS TO IMPROVE INTELLIGENCE, NOT REPLACE IT. Karen Phalen I’m Sorry I Broke Your Company

16 SO IN A WORLD WHERE EVERYONE IS COMPETING WITH THEIR ANSWERS, HOW DO YOU DIFFERENTIATE YOURSELF FROM EVERYONE ELSE? WITH A QUESTION. Dan Sullivan The Dan Sullivan Question


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