1. Maslow’s Hierarchy of Needs

2. Starter Questions What is motivation?
How do you know if you are motivated?
How do you know if your workers are motivated?

3. Why do firms need a motivated workforce?
A motivated work force will:
Work harder and be more productive.
Work to a higher standard of quality.
Be more innovative.
Stay with the business for longer.
Help the business be better than the competition.

4. Maslow’s Hierarchy of Needs
Self-actualization
Status needs
Social Needs.
Safety needs
Survival Needs

5. Maslow’s Hierarchy of Needs
Maslow believed the reason people go to work will change – as each need is met they will then be motivated by achieving the next need

6. Maslow’s Hierarchy of Needs
To be creative
To achieve ones ambition
Self-actualization
To be respected
To have status
To gain recognition
Status needs
To be part of a team
To have friendship
To be loved
Social Needs.
To have job security
To have control
Safety needs
To eat and drink
To have somewhere to live
Survival Needs

7. Safety needs Survival Needs Status needs
Self-actualization
Social Needs.
Safety needs
Survival Needs
Promotion Opportunities
Training Opportunities
Worker of the Month Award
Fringe benefits such as health care and gym membership
Bonuses for meeting targets
Being Given More Responsibility
Status needs
Team building day out
Social Activities
A safe working environment
Contract of Employment
A salary that meets basic needs