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Improving the Customer

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Presentation on theme: "Improving the Customer"— Presentation transcript:

1 Improving the Customer
Sacramento Regional Transit District Improving the Customer Experience

2 Sacramento Regional Transit District
Vital Statistics 23 Million Boardings 70 Fixed Routes 225 Natural Gas Buses 90 Light Rail Vehicles 43 Miles of LRV Track

3 Safety and Security Challenges
Conditions in 2015 20% Fare Evasion Problem Large Homeless Population Lack of Uniform Presence Perceived as Unsafe Significant Ridership Decline

4 Changing Public Perception
Empowering the Public Began a Major Fare Enforcement Effort Cleaned up Trains Implemented Paid Fare Zones Rolled Out AlertSacRT Smartphone App

5 Using Technology to Solve Challenges
Turning From Reactionary to Proactive Installed Surveillance Cameras at All 52 Light Rail Stations Streamed Video Feeds Live to Security Operations Center Replaced Contract Security with In-House Security Team

6 AlertSacRT Click here to view video

7 Old Technology Used In New Ways
Added Public Address System Installed to for Service Disruption Communication Evolved to Remote Communication with Rule Violators Used Hundreds of Times without One Complaint Offending Passengers Tend to Obey Dubbed “The Voice of God”

8 Eyes and Ears on 43 Miles of Track
Cameras Go Live Inside Trains 700 Camera Feeds Sworn Officers Able to Respond Quickly to Altercations Transit Agents Placed on Every Train in Service Facial Recognition Now in Use for Police Investigations


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