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Optimizing Your LinkedIn profile

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Presentation on theme: "Optimizing Your LinkedIn profile"— Presentation transcript:

1 Optimizing Your LinkedIn profile
Presented by Alison Hector

2 Why Use LinkedIn? Your peers are using it Superb networking tool
Ability to make connections that would otherwise go undetected A number of recruiters solely use LinkedIn

3 Why use LinkedIn? Jobvite’s 2015 Recruiter Nation Survey

4 What is LinkedIn? Social network for professional contacts
Your professional website Place to express your brand

5 What is LinkedIn? Main components: Profile Connections Groups

6 The essentials How to build an invaluable profile

7 Profile Components Name/headline/company Photo Summary Experience
PMP-Certified Project Manager - Known for successfully leading multi-million dollar projects in developing countries vs. Project Manager at AT&T

8 Profile Components Education

9 Profile Components Skills and Endorsements
Other optional sections (e.g., Volunteer, Organizations, Languages) Recommendations

10 LinkedIn Connections Connections Level 1 and Level 11
The power of LinkedIn lies within your level II connections

11 Your connections Personalize your connection request
To ask for an introduction to a level 11 connection, consider: What about the individual is interesting to you? What about the organization the individual is affiliated with is interesting to you? Reconnect with your level 1’s once a quarter

12 A few more notes about connections
At least 50 connections are recommended Over 200 is difficult to sustain Do not feel obligated to accept every invitation

13 Posting Contribute value to your network and be seen as an expert
You can search posts, comment, and like

14 Groups and following Follow groups and companies in your industry
Groups help grow your network Groups aid in facilitating conversation with similar individuals

15 Tips and tricks Additional helpful tips unknown to the basic user

16 What you can do to have a stellar LinkedIn experience
Type your content in Word first Set reminders to reconnect with your level 1’s Add notes on connections’ accounts to assist with remembering details about them Upload your resume as a picture

17 The job search Use keywords found in job descriptions
Narrow down with additional filters Student Job Search


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