1. The Internet Jon Herbert
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2. Technology and The Revolution
The Revolutionary Internet
Low barriers to access
No gatekeepers, limited regulation
“Producer Democracy”
The Original Anti-Corporate Culture

3. Growth of the Internet Number of Websites 1998: 2,636,000
2000: 7,128,000
2006: 101,435,253
2007: 142,805,398
(Oct) 2008: 182,226,259 [

4. Total Sites Across All Domains August 1995 - October 2008

5. Development of Internet Access

6. Technological Development
The Growth of the Internet
… at Speed
Why so fast?
What’s the effect?

7. Demographics & Access The “Digital Divide(s)”
The “Real” Internet
Demographics & Access
The “Digital Divide(s)”

8. of use among different online groups.
73%* of the population reports using the internet or . Here is a breakdown
of use among different online groups.
(shown as a percentage of population online)
>$75K Income (95%)
18-29 Years Old (90%)
College Graduates (91%)
30-49 Years Old (85%)
English-Speaking Hispanics (80%)
All Whites (75%)
Suburban (77%)
Urban (74%)
50-64 Years Old (70%)
Men (73%)
Women (73%)
High School Graduates (63%)
Rural (63%)
All Blacks (59%)
<$30K Income (53%)
No High School Degree (44%)
65+ Years Old (35%)
Spanish-Dominant Hispanics (32%)**
*Source: Pew Internet & American Life Survey, May
** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006.

9. 55%. of the population reports using a high-speed connection (e. g
55%* of the population reports using a high-speed connection (e.g., DSL, cable, wireless) when accessing the internet from home. Here is a breakdown of use among different online groups.
(shown as a percentage of population using a high-speed connection from home)
>$75K Income (82%)
College Graduates (78%)
18-29 Years Old (69%)
30-49 Years Old (68%)
Whites (56%)
Suburban (59%)
English-Speaking Hispanics (55%)
Men (57%)
Urban (56%)
50-64 Years Old (49%)
Women (52%)
Blacks (41%)
High School Graduates (39%)
Rural (38%)
<$30K Income (31%)
No High School Degree (29%)
65+ Years Old (19%)
*Source: Pew Internet & American Life Survey, May

10. The “Real” Internet 2 What are the sites? Your problem
Portals
Service
Personal
Commercial
Your problem
Q: How many of you genuinely surf?

11. The “Real” Internet 3 The Absence of Perfect Information
Information Overload?
A Few Dominant Companies

12. The Economics of the Internet
To make a profits in themselves
To Make a Profit through retailing of goods
Integrating the Virtual and Real Economies

13. Has the Internet Made a Difference?
Interactivity & Web 2.0
Virtual Communities
Extension of Consumer Choice
The Workplace
Reaction of Media Players
Journalism

14. The Future
Internet 2
More Broadband
Microcasting

15. Conclusions

16. Workshop The Internet & “Media Literacy”
Authorship & Editorship
Sponsorship
Objectivity and Purpose
Strategy
Accuracy?
Currency?