1. A Brief Warm Up for the Midterm Exam
Spring 2009

2. Contents of the Midterm Exam
25 multiple choice questions (2pts each).
3 definitions (2 pts each).
3 essay questions.
Choice of two essay questions and required to answer one (12 pts).
1 essay question will be mandatory (20pts).

3. Two Examples of Multiple Choice Questions
The term strategy is defined as
a. an action a company takes to attain superior performance.
b. a rational planning process conducted by upper management.
c. the deliberate pursuit of emergent goals to achieve superior organizational performance.
d. whatever the organization actually does to achieve superior organizational performance.
All of these apply.
Successful companies in a mature industry are most interested in
a. reducing entry barriers.
b. increasing entry barriers.
c. reducing the power of suppliers.
d. reducing the threat of substitute products.
e. reducing the power of buyers.