1. PLANNING AN ETHNOGRAPHY
Locate a field of study.
Address ethical issues.
Decide sampling (where relevant)
Find a role and manage entry into the context.
Find informants:
reliability;
Importance in giving accounts;
Knowledge/knowledgeability;
Status;
Contacts – gatekeepers;
Representativeness;
Centrality;
Relationships to others.

2. PLANNING AN ETHNOGRAPHY
Develop and maintain relationships in the field: trust; confidence; rapport; discretion; sensitivity; empathy;
Collect data in situ and in several contexts (field notes and triangulation);
Collect other data (where relevant);
Analyze data;
Leave the field; decide when, how, how to close relationships.
Write the final report.