1. Facilitating UFE step-by-step: a process guide for evaluators
Module 1: Steps 1-3 of UFE checklist
Joaquín Navas & Ricardo Ramírez
December, 2009

2. Note to evaluator…
The overall purpose of this presentation is to guide evaluators through the completion of steps 1 to 3 of the UFE checklist. The main goal is to suggest a process that can help evaluators present the UFE principles and select primary users. (PLEASE READ THE NOTES SECTION OF THE DIFFERENT SLIDES).
Please adapt this presentation to the context of the project that you are evaluating and to your facilitation style.
From the UFE checklist, this activity covers:
Task 3 of Step 1;

3. Agenda UFE – What is it? What for? Stakeholder identification
Roles definition
Recess
Steps 1 – 3: Are we ready for UFE?

4. Program evaluation is…
Systematic collection of information about the activities, characteristics, and results of programs to make judgments about the project / network, improve or further develop project / network effectiveness, inform decisions about future programming, and / or increase understanding.

5. The ideal evaluation conditions
According to the American Evaluation Association, these are some of the ideal conditions for program evaluation, which are seldom met (Patton, 2008:198):
The program’s goals are clear, specific, and measurable.
The evaluator has ready access to all necessary data and enthusiastic cooperation from all necessary people.
The evaluator’s role is clear and accepted.
There are adequate resources and sufficient time to conduct a comprehensive and rigorous evaluation.
The original evaluation proposal can be implemented and designed.

6. Trends in the literature on evaluation
CONTEXT: context as a factor explaining use (this includes organizational and project culture, time and resource constraints, physical and social conditions).
DIFFERENT TYPES or LEVELS OF USE: from the individual to the organizational level.
ROLE OF THE EVALUATOR: diversified to include facilitation, planning and training.

7. A collaborative approach means…
Maintenance of an ongoing focus on LEARNING.
Clarification of ROLES and EXPECTATIONS.
Creation of spaces for DIALOGUE.
JOINT FOCUS on all issues being investigated.
Attention to the VALIDATION of findings.
Joint INTERPRETATION of results.

8. Engaging users contributes to
Personal LEARNING among them.
More CONFIDENCE and direct APPLICATION of evaluation findings to program practices.
A reduced POWER DIFFERENTIAL between evaluators and program practitioners.
More NEGOTIATED DECISION MAKING and learning.

9. Utilization focused evaluation is…
A decision-making framework for enhancing the utility and actual use of evaluations. (Patton, 2008a: slide 9)

10. Utilization focused evaluation is…
A PROCESS for helping primary intended users select the most appropriate content, model, methods, theory, and uses for their particular situation. However, UFE does not advocate any particular evaluation content, model, method or theory. Situational responsiveness guides the interactive process between evaluator and primary intended users.
Evaluation done for and with specific, intended primary USERS for specific, intended USES.
“USES” refers to the way real people in the real world APPLY evaluation findings and experience the evaluation PROCESS. (Patton, 2008: 37 - Ch.2)

11. What is unique in this project in terms of:
UFE : KEY POINTS
What is unique in this project in terms of:
Context
The role of the evaluators
Collaborative approaches
Engage with participant experiences.
Outline the principles that underlie UFE.
Photos meant to be changed by participants.
Last slide focuses on take home messages.

12. Premises of UFE
Evaluations should be JUDGED by their utility and ACTUAL USE.
No evaluation should go forward unless and until there are primary intended users who will use the information that can be produced.
Primary intended users are involved in the process.
Evaluation is part of initial program design. The primary intended users want information to help answer a question or questions.
Evaluator’s role is to help intended users clarify their purpose and objectives.
Implications for use are part of every decision throughout the evaluation – it is the driving force of the evaluation process. (Patton, 2008a)

13. UFE in 12 steps Project / network readiness assessment.
Evaluator readiness and capability assessment.
Identification of primary intended users.
Situational analysis.
Identification of primary intended uses.
Focusing on evaluation.
Evaluation design.
Simulation of use.
Data collection.
Data analysis.
Facilitate use.
Meta-evaluation.

14. Conventional Evaluation Vs. Developmental Evaluation
Render definitive judgment of success or failure.
Position the evaluator outside to assure independence and objectivity.
Design the evaluation based on linear cause-and-effect logic models.
Aim to produce generalizable findings across time and space.
Evaluator determines the design based on the evaluator’s perspective about what is important.
Provide feedback, generate learnings, support changes in direction.
Position evaluation as an internal process that integrates team functions into action.
Design evaluation to capture systems dynamics, interdependencies, and emergent interconnections.
Aim to produce context-specific understandings.
Evaluator collaborates with those engaged in the change effort to design the evaluation process.

15. References
Gamble, Developmental evaluation. Montreal: McConnell Foundation
Henry, G.T. & Mark, M.M. (2003) Beyond use: Understanding evaluation’s influence on attitudes and actions. American Journal of Evaluation 24 (3):
McConnell Foundation. (2006) Sustaining social innovation: Developmental evaluation. 11/Feb/09
Patton, M.Q. (2008) Utilization focused evaluation, 4th Edition. Sage.
Patton, M.Q. (2008a) Utilization focused evaluation. Presentation to the AEA.
Shulha, L. & Cousins, J. (1997) Evaluation use: Theory, research, and practice since Evaluation Practice, 18(3), Fall,

16. Comments / Questions
Allow some time to discuss the information presented to this point.

17. Think back about your best evaluation experience…
To what extent was your best evaluation experience compatible with UFE?
Review it in terms of:
The USERS: were they identified?
The specific USES: were they clear?
User ENGAGEMENT: how and why?

18. ¿Who are the stakeholders that are or need to be involved in this project?
PAUSE on this slide for minutes and allow participants to identify the key stakeholders of the project (more actors can be added at a later stage). It is also useful to group the identified actors into stakeholder groups. If required, you can also do a more detailed stakeholder analysis that will look at levels of power and influence, but you will need more time for this.
From the UFE checklist, this activity covers:
Task 3 of Step 1;
All tasks of Step 3.

19. ROLES (1 of 3)
EVALUATOR: Person or organization responsible for facilitating / leading the design, the implementation and the utilization of the evaluation. Tasks: organizational development agent, educator, coach/mentor, strategic planner, etc.

20. ROLES (2 of 3)
PRIMARY USER: People who will use and apply the findings of the evaluation. Patton (2008) suggests the following profiler: 1. Interested. 2. Knowledgeable. 3. Open minded. 4. Represents an important interest group. 5. Has credibility. 6. Teachable. 7. Available for ongoing interaction throughout the evaluation process.

21. ROLES (3 de 3)
AUDIENCE INTERESTED IN THE REPORT: Actors interested in the unfolding and findings of the evaluation.

22. ¿From the stakeholders that were identified, who plays what role?
PAUSE on this slide for minutes and allow participants to assign key UFE roles (evaluator, primary user and audience interested in the report) to the different stakeholders that were identified.
From the UFE checklist, this activity covers:
Task 3 of Step 1;
All tasks of Step 3.

23. ¿Who is missing?

24. BREAK

25. We don’t want to end up in this situation, so…

26. ¿How well prepared do we feel for adopting UFE as the methodology to evaluate this project?
This slide is just to prompt the audience with question, which only needs to be replied after the facilitator talks about UFE traps or temptations (next 3 slides).
From the UFE checklist, this activity covers:
Task 1 of Step 1.

27. UFE traps or temptations (1 of 2)
Evaluators make themselves the primary decision makers.
Identify vague, passive audiences as users.
Targeting organizations as users.
Focusing on decisions instead of decision makers.
Assuming the evaluation’s funder is the primary stakeholder.

28. UFE traps or temptations (2 of 2)
Waiting until the findings are in to identify intended users and intended uses.
Taking a stance of standing above the messiness of people and politics.
Being co-opted by powerful stakeholders.
Identifying primary intended users but not involving them meaningfully.
(Patton, 2008, adapted from p Ch.3)

29. Under what conditions…
Are the traps are real?
What can you do from the START to minimize the risk of falling into them?
How have you addressed the risk of falling into these traps?
What other traps or temptations have you faced?

30. ¿How well prepared do we feel we are for adopting UFE as the methodology to evaluate this project?
From the UFE checklist, this activity covers:
Task 1 of Step 1.

31. What resources do we require in order to implement a UFE plan
What resources do we require in order to implement a UFE plan? Is the program willing/ready to allocate the required resources?
From the UFE checklist, this activity covers:
Task 2 of Step 1.

32. Are all involved parties supportive of adopting a UFE approach
Are all involved parties supportive of adopting a UFE approach? ¿What can be done to increase such support?
From the UFE checklist, this activity covers:
Task 4 of Step 1. .

33. What could the main challenges of this evaluation initiative be
What could the main challenges of this evaluation initiative be? ¿Do we feel well-enough prepared to face these challenges?
From the UFE checklist, this activity covers:
ALL tasks of Step 2.

34. ¿Do the evaluators feel prepared to have their effectiveness judged by the use that the primary intended users will give to the findings of the evaluation?
From the UFE checklist, this activity covers:
Task 3 of Step 2.

35. Conclusions and next steps
NOTE:
Tasks 1 and 2 of UFE Step 2 need to be done as a reflection exercise when writing the report of this session.