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Confidential and Proprietary
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Western Union Prepaid Cards July 2010 CWAG Conference Santa Fe, NM July 19, 2010
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Confidential and Proprietary What is Prepaid? 3 Prepaid cards look like credit & debit cards, and they offer the same ability to purchase products and services, but with one primary difference – you can only spend the money that has been preloaded onto the card. The main advantages of prepaid cards include: Availability: Its simple for anyone to get a prepaid card whether its a gift card or a reloadable card or some other type. Often, there are no credit checks nor is a bank account required. Depending on the type of prepaid card, there can be an identity check process to complete. Control: Prepaid cards are popular due to the fact that you can only spend whats on the card. No concerns with overdraft fees or late payment fees and you cant build debt with a prepaid card. Plus, if you get an open loop prepaid card, its use is nearly universal around the world. Convenience: Prepaid cards are quite convenient. You can use them anywhere Visa or MasterCard is accepted worldwide including online and even at ATMs (depending on type of card). Safety: Carrying your money on a prepaid card is safer than carrying cash. If you lose your card, your money is protected through zero-liability policies.
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Confidential and Proprietary Roles of Each Player in the Prepaid Value Chain Bank Western Union Associations Processors Current prepaid bank is Meta Bank Card issued by Meta Bank Funds reside at Meta Bank and bank is responsible for fraud risk Bank sets fees and handles cardholder registration process / compliance Western Union is the program manager (proposes product offerings to bank) Builds the card programs on bank processing platform (coordinates Western Union integration) Markets the programs leveraging consumer insight, brand and distribution channels Pays and manages advertising, card production, card processing, call center expenses WU uses both associations within the U.S. (common among card programs) Transactions ride the association networks Manage relationship between issuer (Meta) and merchant acquirer Manage ATM networks and provide zero liability and zero floor limit policies Current prepaid processors are I2C and Fidelity (FIS). Contract directly with Meta Bank Holds balance of record and processes all prepaid card transactions Provide card functionality including online and IVR cardholder access These are the organizations we work with to add new functionality to the card programs 4
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Confidential and Proprietary Prepaid Card Reload Process Flow 1. Consumer visits Western Union ® Agent location and completes a Western Union Prepaid Services form, supplying Master Card or Visa account number 2. The Western Union Agent collects load amount and fees and processes the Prepaid transaction, inputting customer account# and load amount. WESTERN UNION SYSTEM 3. Transaction verification is sent to WU host system and MTCN is generated and sent to Agent PC 4. WU Agent gives customer loaded card and receipt 5. Customer card can be used immediately wherever Master Card or Visa are accepted or at an ATM Point of Sale Back End Processor validates card account information and balance and sends real-time response of allowable load amount along with customer data Data Flow Western Union funds card issuing bank. Merchant Data Flow Processor holds balance of record and processes all prepaid card transactions Money Flow Agent Deposits funds in bank account. Funds ACHed to WUs Bank Account AGENTS BANK WUs BANK PAYMENT PROCESSOR ISSUING BANK Money Flow Data Flow *Note: Transactions ride association networks POS Flow 5
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6 Confidential and Proprietary Four Primary Lines of Business 1.General Purpose Reloadable 3.Overnight Home Delivery 4.Online Gift and Greeting Card Corporate Gift/Incentives Primary prepaid business in the U.S. Financial money management tool for underserved consumers Provides an annuity over time through reloads and card usage Multiple distribution channels including retail, online and direct to consumer Similar to Green Dot and NetSpend business models A new way to send money within the U.S. Money Transfer is delivered to recipient on MoneyWise card Provides a new level of convenience to WU business model Eliminates payout commission Allows for future MT to be loaded onto card A new way to send the gift of money through Western Union Highly customized and personal gifting method within the U.S. Drives a new segment for Western Union – makes us more relevant outside money remittance space Bundled greeting card, gift card, personalized voice message, delivery for one low price (expedited shipping available) Expands gift solution into high volume gifting/incentive industry Provides great brand exposure to Western Union Sold to companies as incentive/reward for customers and employees High volume business
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7 Confidential and Proprietary Anti-Money Laundering Controls General Purpose Reloadable Cards Before Customer Identification Process After Customer Identification Process $750 initial load at Point of Sale (name, address, and phone number collected) $950 per cash load and per day (including money transfers loaded to card) No reloads10 reloads per 30 days $500 cash access at ATMs per 24 hours 1 card per sub-program$5,000 max card balance $2,500 max daily spend $500 max ACH load at 2 per 24 hours and 15 per month Customer Identification Process Name, address, date of birth and social security number collected and validated Office of Foreign Asset Control (OFAC) check performed If no social security number available, customer service representative checks faxed copy of drivers license, then completes OFAC check and remaining customer identification process
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8 Confidential and Proprietary Overnight Home Delivery Cards Sending an Overnight Home DeliveryAfter Customer Identification Process on Receiver $500 maximum on westernunion.com and Telephone Money Transfer $950 per cash load and per day (including money transfers loaded to card) $950 maximum at pilot locations; will change to $500 maximum for national roll out 10 reloads per 30 days $500 cash access at ATMs per 24 hours 2 cards per receiver address per 30 days$5,000 max card balance Card is not reloadable unless and until consumer completes Consumer Identification Process $2,500 max daily spend $500 max ACH load at 2 per 24 hours and 15 per month Customer Identification Process Same as for General Purpose Reloadable Cards Anti-Money Laundering Controls
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9 Confidential and Proprietary Anti-Money Laundering Controls Corporate Gift CardsOn Line Gift and Greeting Cards External orders (non-Agents) must be reviewed and approved by AML Compliance including due diligence and OFAC checks $100 Limit per card Internal orders (WU Agents) must be reviewed and approved by AML Compliance if over $3,000 total Not available to receive in Arizona *Strategic accounts do not require AML approval $999.99 per day limit Orders cannot be delivered outside the United States 30 transactions per month Orders for the Southwest Border Zone and Arizona must be reviewed and approved by AML Compliance regardless of amount Non-reloadable, no cash access * National accounts have good Compliance Programs in their Store
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10 Confidential and Proprietary Anti-Money Laundering Controls Third Party Stored Value Programs Western Union acts only as the load network for third party prepaid programs Third party programs are subject to full due diligence and contract review by AML Compliance Limits are typically very similar to General Purpose Reloadable cards and are agreed to and documented by program sponsor and Western Union: *$9,500 Limit per 30 days *Less than $1,000 loaded at Point of Sale, per transaction, per day *$500 or less cash access per 24 hours *$5,000 max card balance *1 card per consumer * Limits listed are the typical limits but may vary slightly on a case by case basis
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11 Confidential and Proprietary Thank You Denise Jaworski Vice President of Western Unions Global Consumer and Protection Program Contact Information: denise.jaworski@westernunion.com 720-332-3394 Q&A
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Confidential and Proprietary
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