1. Developing Your Chapter’s Membership
Membership Matters
Developing Your
Chapter’s Membership

2. Strengths and Benefits
Networking opportunities
Leading publications
Education
Conventions
Workshops
Online
Recognition and awards programs
Career services

3. Average Science Teacher
Female
Above 40 years of age
Has been teaching science for more than 10 years
Nearly half have a masters degree
Somewhat or not at all familiar with NRC Standards
Statistics based on the Report of the 2000 National Survey of Science and Mathematics Education.

4. Elements of a Membership Development Plan
Target Audience
Marketing Message
Communi-cation Vehicle
Date of Distribu-tion
Staff Respons-ible
Budget

5. Target Audiences

6. Communication Vehicles
Promotional Brochures
Flyers
Chapter Newsletters
BaP Contacts
Postcards
Personal Contact
District/PTA Newsletters
Prof. Develop. Meetings
Seminars and Workshops

7. Marketing Messages Life Long Learning for Lifetime Success!
Connecting teachers to local professional growth opportunities and resources!
. . . promoting excellence and innovation in science teaching and learning for all.

8. PR/Publicity in the Marketing Mix
Cable programming
Press Releases
Electronic Marketing
Web Site

9. Implementing the Plan Ensure that one person is working the plan
Work in teams to create the marketing piece
Facilitator, writer, printer, mailer
Monitor the budget
Measure the results
It’s everyone’s responsibility to create success!

10. Basic Marketing Tips
It takes three “hits” to make a potential customer take action.
A 1% return on your membership effort is considered excellent.
Build name recognition and new members will follow.

11. Successful Membership Development Marketing
Three Basic Components to a Successful Membership Development Campaign
1. The List
2. The Offer
3. The Package

12. Unique Ideas for Membership Development
Create a “member-get-a-member”or “member-renew-a-member” program.
Exchange lists with NCTM, NCSS, or IRA chapters.
Create a marketing postcard campaign
Trial memberships
Free membership with convention registration

13. Ideas Continued
Include confetti in your mailing— joining NSTA is a celebration
Use “limited time offer” or “free XX if you respond by October 1” to give a sense of urgency to customers
Always use a P.S. and bullets in letters

14. Use Established Vehicles in a New Way
Chapter/Assoc Group Newsletter
Insert a camera-ready application
Press Release
Generate publicity by sending out a unique press release that gives photos and captions
School/District Coordinator
Sales competition

15. Established Vehicles Continued
Incorporate a “give away” with your marketing efforts.
Marketing Mix: Use /fax broadcast distribution to launch your campaign, followed by a mail piece, followed by a personal call
Local or regional conventions
Local job fairs/company job fairs
Cable television’s community programs

16. “. . .promoting excellence and innovation in science teaching and learning for all.”

17. Director, Membership & Chapter Relations
Mary Lou Bosco
Director, Membership & Chapter Relations
(800) 722-(NSTA), ext. 370 or (703) ,