1. Sitecore Social Connected
An ESA case study
12/5/2018

2. Who am I? Apprentice Technical Designer Cegeka NV
Sitecore Certified Developer
MCSD: Web Developer
Sitecore BeLux Usergroup
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3. Sitecore Social Connected Module
Sitecore’s Story

4. Social Connected Module
Social Connector allows website visitors to log in your website using credentials from their social network accounts. Your website receives more information about the visitor from the social network profile. You can use it to personalize the website.
Social Content Messaging allows posting messages to the social networks along with publishing Sitecore items.
Social Marketer Messaging lets you collaborate with a social marketer to promote your products and services in social networks.
Social Goal Messaging allows posting messages on visitor's wall in social networks on goal triggering on the Sitecore website.
Putting Like and Tweet buttons on the webpage. You can have the buttons as Sitecore controls (optional for editors or in the standard values for placeholders) and track users’ activity using Sitecore analytics.

5. Sitecore Social Connected Module
ESA’s story

6. What has been implemented?
Social Login (Linkedin, Facebook, Twitter)
Facebook Like
Twitter Tweet
Social Content Messaging
Social Goal Messaging
Personalisation

7. Social Login Supported: Custom registration flow Facebook Twitter
LinkedIn
Google+
Custom registration flow

8. Facebook Like & Twitter Tweet
Uses standard Facebook and Twitter widgets
Reports to DMS
Other networks handled by AddThis

9. Content & Goal Messaging
Trigger on publish or goal
Post to multiple social accounts
Can be linked to seperate campaign

10. Personalization Rules: where the gender of the current user is value
where the current user is interested in value on any connected social network
where the current user is connected to the specific social network
where the network profile specific field compares to value

11. ESA
DEMO

12. Pitfalls Rapidly changing APIs
Facebook: can only use true natural persons
Let Sitecore support aid you!

13. ESA
Q&A

14. Thank you!
12/5/2018