1. Fundamentals: Comparing different options
Decide on relevant things to compare
Score the criteria
Absolute / objective terms
Subjective / relative terms
Compare options
© Red Ochre 2014 1

2. Fundamentals: What criteria to compare?
Financial return (see also investment risk) Investment, revenues, return on investment (IRR if you wish to calculate this)
Risk
Financial
Political
Brand
Supports your vision?
Do you want to do this?
Do you think this is important?
Other measures?
Market share
Access to different markets
Development of new skills etc.
© Red Ochre 2014 2

3. Top Trumps ®
© Red Ochre 2014 3