1. COVERAGE MAP Rhinelander Wausau DMA Market Data* DMA Demographics
Lincoln
Price
Taylor
Vilas
Oneida
Marathon
Forest
Langlade
Portage
Wood
Adams
Wausau
Rhinelander
WSAW-TV 1114 Grand Ave.,
Wausau, WI 54403
DMA
Market
Data*
Rank……………………....…134
Population ,000
TV Households…… ,840
Counties Covered:
Adams, Forest, Iron, Langlade,
Lincoln, Marathon, Oneida,
Portage, Price, Vilas, Wood,
And Taylor
Percentage of Cable
Subscriptions………….…46%
Women 18+………....…177,000
Women 18-34……… ,000
Women 25-54…………..88,000
Women 50+……… ,000
Men 18+…….…..……..175,000
Men 18-34….….....……..49,000
Men 25-54….………..….90,000
Men 50+…….………..….94,000
*Nielsen Media Research, May 2011 & Rankings
DMA
Demographics