1. BA 323: Marketing Communications
Welcome!

2. BA 323: Marketing Communications
Review syllabus and calendar
Attendance/submit cards (for team formation)

3. BA 323: Marketing Communications
On Your Card:
Your name, major, class year
Prior mktg or adv’g courses,
Strengths (skills)/weaknesses
Fun facts
Conflicts --meetings or presentation dates

4. BA 323: Case Analyses Client and agency-side overviews
Why approach each case from 2 sides?

5. See also Chapter 2 (esp. Fig 2.1)
BA 323: Case Analyses
Cases are real brands/services; in real time
Analyses should reflect course material
See also Chapter 2 (esp. Fig 2.1)

6. Making Brand-Level Marketing Communication Decisions

7. Guiding Structure for MarCom Implementation Decisions