1. Do you know who you’re talking to?
Audience Analysis
Do you know who you’re talking to?

2. Audience-Centered Speaker
Self-centered speaker – focuses on self
“How do I look?” “Am I doing a good job?”
Audience-centered speaker – tries to connect with listeners and offer them a purpose or meaningful experience
Learn everything you can about your audience

3. Audience Analysis Analyze – find out who they are and what they know
Adapt – adjust material to the listener’s knowledge level and needs

4. Getting Information about the audience
Interviews - simply ask several members (or all if you can) about their backgrounds, interests, and attitudes/beliefs
Surveys – can be done for larger audiences
Questionnaires (awesome to do for persuasive speeches) – keep them simple!!

5. Audience Diversity Gender Age Educational background Occupation
Religious affiliation
Income level
Culture

6. Audience Knowledge What does the audience know about your topic?
What do you do if they know a lot (or even more than you)?
What do you do if they no little or nothing?
What do you do if there is a little of both?

7. Adapting to your audience
Watch for feedback – adjust the speech if you see that people are bored
Don’t try to use terms or phrases to “fit in” with your audience
Don’t use slang/jargon
Be careful of your language choices – don’t offend anyone!